10 Ways Beer is Like The Force |
10) Both have cultural impacts that cannot be overstated
Many historians point to brewing as one of the seeds from which civilization and society grew. Today, beer outsells the next most popular adult beverage — wine — by a four-to-one margin, and dominates nearly every industry in terms of advertising dollars spent. You can’t leave your house or see a TV screen without being aware of beer. Similarly, the release of Star Wars in 1977 continues to shape sci-fi and pop culture, film marketing, toy making and an endless stream of internet memes. In a 2001 census, over 390,000 residents of the UK listed their religion as ‘Jedi’, making it the fourth largest religious affiliation in the country.
Beer created society, society created Star Wars; Star Wars shapes society, society drinks beer. The circle is complete.
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