10 Ways Beer is Like The Force |
8) Both spawned their own marketing empires
The beer industry and the Star Wars industry each bring in more revenue than the annual GDPs of many small countries. Star Wars has reportedly brought in roughly $27 billion in sales, not including the sale of the brand itself to Disney for $4 billion. Beer is worth a staggering $100 billion each year to the U.S. economy. While the films and brews themselves make serious coin, the associated merchandising is, as Yogurt wisely pointed out, where the real money is made. No two industries are more shameless at ‘we’ll put our name on any damn thing!’ marketing than beer and Star Wars, so why choose? Get both in one bottle opener.
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