THE DRINK NATION IS A FREE RESOURCE FOR FINDING EVERYTHING AWESOME ABOUT DRINKING IN YOUR LOCATION
The Drink Nation Home Bar Project Cover

Chick Beer: Hot or Not?

Do pink packaging and perky prose go with beer?
by Drink Philly on Sep 17, 2011 in Culture
Chick Beer: Hot or Not?

There’s a new beer in town, and it’s here to kick butt – though after a glance at the packaging, you might think it’s here to chew bubble gum instead. Chick Beer is the brainchild of Maryland’s Shazz Lewis, who set out to create a craft brew specifically for females, marketed explicitly to women. The product is a pink-hued act of affirmative action, designed to counterbalance what Lewis sees as the highly “bro-centric” world of beer.

The first batch of Chick was bottled in Wisconsin in July, by what Lewis describes on Twitter as “burly union workers.” Though the company website doesn’t mention a name, it does describe the contract brewer as “America’s second-oldest brewery.”  A bit of searching reveals that to be Minhas Craft Brewery in Monroe, WI, a producer of over 50 of its own labels, ranging from low-brow malt liquors like Kick Axe to well-rated crafts like Berghoff Pale Ale.

A light lager, the brew has just 97 calories and 3.5 grams of carbs per 12-oz. bottle, and a flavor the website describes as “soft, smooth and full-bodied.” Does it taste good? That seems to be a minor consideration. In the same way that Bud, Coors, Miller and the rest of big labels are popular because of their marketing campaigns (not their flavor), Chick wants the female consumer to embrace the beer’s femininity and get in touch with their own “chickness.”

The response has been mixed. Some feel the product is sexist, because of its overt embrace of female stereotypes (Pink box! Low calorie! Low carb!). But Lewis has pledged 5% of the company’s net profits to charities that empower women, primarily in the communities where Chick Beer is sold, which scores points from would-be critics. And many women simply welcome the opportunity to have a beer that stands out and is different, one that is “fun and sexy.”

Currently only available in Maryland, expect Chick Beer to make good on their nationwide expansion plans as the hype around the product continues to grow. Are you a fan of Chick? Tell us in the poll below.

Create an online survey quiz or web poll

Chick Beer is sexist. It's a bad idea and I would never drink it.0%
Even if I would never buy or taste it, it's not such a horrible idea.0%
Love it. The embrace of pink, the charity donations, the concept. I'd buy it.0%

Create an online survey quiz or web poll

Sign up for a chance to win a Free Happy Hour!

* indicates required
Location
Close
Recent Articles

Feedback

How are we doing? Tell us what you like or don't like and how we can improve. We would love to hear your thoughts!

*Name:
*E-mail:
*Suggestions:
 
A New, High-End Blend of Jack Daniel's Whiskey is Now Available in the United States

A New, High-End Blend of Jack Daniel's Whiskey is Now Available in the United States

A new, high-end blend of Jack Daniel's whiskey, known as Jack Daniel's No. 27 Gold, which was previously only ...read more ›

by The Drink Nation Apr 15, 2019
Coopers' Craft Bourbon Is Now Available in 12 States With a New Barrel Reserve Expression

Coopers' Craft Bourbon Is Now Available in 12 States With a New Barrel Reserve Expression

Coopers' Craft Kentucky Straight Bourbon has debuted an entirely new label design, has expanded to more states...read more ›

by The Drink Nation Apr 3, 2019
PBR is Making Its Own Whiskey For the Perfect Shot & Beer Combo

PBR is Making Its Own Whiskey For the Perfect Shot & Beer Combo

Pabst Blue Ribbon has filed documents to create its very own whiskey, making for the perfect shot & beer combo....read more ›

by Drink Philly Mar 18, 2019
SPONSORED
Drink Nation Store Rectangle
Behind the Bar: Tory Pratt of Pratt Standard

Behind the Bar: Tory Pratt of Pratt Standard

In this edition of Behind the Bar, we chatted with Tory Pratt, the founder of Pratt Standard....read more ›

by The Drink Nation Mar 7, 2019
Acclaimed Director Ridley Scott Has Made Seven Short Films for Hennessy X.O.

Acclaimed Director Ridley Scott Has Made Seven Short Films for Hennessy X.O.

Ridley Scott has directed a four-minute short film for Hennessy X.O. visualizing the seven flavors of the high...read more ›

by The Drink Nation Mar 4, 2019
Behind the Bar: Chris Morris, Master Distiller of Woodford Reserve

Behind the Bar: Chris Morris, Master Distiller of Woodford Reserve

On this edition of Behind the Bar, we had the honor to sit down with Chris Morris, the master distiller at Woo...read more ›

by The Drink Nation Feb 28, 2019
Haagen-Dazs is Making Booze-Infused Ice Cream

Haagen-Dazs is Making Booze-Infused Ice Cream

Step aside, after dinner drinks - Haagen-Dazs is releasing a line of spiked ice cream....read more ›

by The Drink Nation Feb 19, 2019
Take a Tequila Tour Through Mexico on Jose Cuervo's New 'Tequila Train'

Take a Tequila Tour Through Mexico on Jose Cuervo's New 'Tequila Train'

If you love tequila and traveling in style, you're in luck - Jose Cuervo has a new all-you-can-drink tequila t...read more ›

by The Drink Nation Feb 19, 2019
You Can Now Drink Wine Out of a 'Pringles Can' Tumbler

You Can Now Drink Wine Out of a 'Pringles Can' Tumbler

After a news story about a woman in Texas who was asked to leave Walmart for drinking wine out of an empty Pringles can went viral, one enterprising E...read more ›

by The Drink Nation Feb 5, 2019
Behind the Bar: Dustin Wilson of Verve Wine & the SOMM Film Series

Behind the Bar: Dustin Wilson of Verve Wine & the SOMM Film Series

In this installment of Behind the Bar, we spoke to Dustin Wilson, a Master Sommelier who appeared in the SOMM ...read more ›

by The Drink Nation Jan 21, 2019
SPONSORED
View all Articles

Sign up to get weekly drinking news, bar reviews, events and more sent directly to your inbox!

Close