THE DRINK NATION IS A FREE RESOURCE FOR FINDING EVERYTHING AWESOME ABOUT DRINKING IN YOUR LOCATION
The Drink Nation Home Bar Project Cover

Pernod Now Owns Del Maguey Mezcal

by Alexander Frane on Jun 12, 2017 in Liquor
Pernod Now Owns Del Maguey Mezcal

Ron Cooper didn’t make a dime on Del Maguey, his mezcal company, for the first 15 or so years of its life. Instead, he went so far as to sell his art to support the farmers that created the small batch mezcals he was importing to the States. He didn’t get into the mezcal business to make money; he got into it because he recognized the artistry behind it. He wanted to support the mezcaleros that made it, and introduce that art to the US, which is why it’s a bit shocking for the mezcal community that on June 7, 2017, Cooper announced that Pernod-Ricard, one of the world’s top spirits companies, would be acquiring Del Maguey.

Del Maguey is currently the number one mezcal company in the United States. The brand works with twelve families across twelve different farms, most of whom have been with the company since its inception. Cooper had been approached by multiple companies over the years and rejected every offer made on Del Maguey but, over the last year, he’s been in talks with Pernod to buy a majority stake for a currently undisclosed amount.
 
It’s impossible to deny the impact that Cooper and Del Maguey have had on the American liquor scene. While the company wasn’t the first to bring mezcal to the States, it’s one of, if not the, most influential mezcal brands. Cooper helped to shape the American perception of mezcal, as a fine craft spirit made on a local, traditional level.
 
Luckily, the sale to a conglomerate like Pernod doesn’t mean the end of Del Maguey, or mezcal culture, as we know it. Reportedly all aspects of the Del Maguey, from the senior staff to the operations in Mexico, will remain the same. Mezcalitos.com published an email from Cooper, where he wrote of Pernod-Ricard as “a partner that understands exactly what Del Maguey is, a partner that wants Del Maguey to continue to be exactly who we have always been.”
 
With the growing popularity of mezcal amongst bartenders and consumers, it’s understandable why a company like Pernod would want to join the action, and with Del Maguey being not only the top mezcal brand, but also one of the most well regarded, it’s an obvious choice for investing.
 

Photo via Del Maguey on Facebook

 

Recent Articles

Feedback

How are we doing? Tell us what you like or don't like and how we can improve. We would love to hear your thoughts!

*Name:
*E-mail:
*Suggestions:
 
A New, High-End Blend of Jack Daniel's Whiskey is Now Available in the United States

A New, High-End Blend of Jack Daniel's Whiskey is Now Available in the United States

A new, high-end blend of Jack Daniel's whiskey, known as Jack Daniel's No. 27 Gold, which was previously only ...read more ›

by The Drink Nation Apr 15, 2019
Coopers' Craft Bourbon Is Now Available in 12 States With a New Barrel Reserve Expression

Coopers' Craft Bourbon Is Now Available in 12 States With a New Barrel Reserve Expression

Coopers' Craft Kentucky Straight Bourbon has debuted an entirely new label design, has expanded to more states...read more ›

by The Drink Nation Apr 3, 2019
PBR is Making Its Own Whiskey For the Perfect Shot & Beer Combo

PBR is Making Its Own Whiskey For the Perfect Shot & Beer Combo

Pabst Blue Ribbon has filed documents to create its very own whiskey, making for the perfect shot & beer combo....read more ›

by Drink Philly Mar 18, 2019
SPONSORED
Drink Nation Store Rectangle
Behind the Bar: Tory Pratt of Pratt Standard

Behind the Bar: Tory Pratt of Pratt Standard

In this edition of Behind the Bar, we chatted with Tory Pratt, the founder of Pratt Standard....read more ›

by The Drink Nation Mar 7, 2019
Acclaimed Director Ridley Scott Has Made Seven Short Films for Hennessy X.O.

Acclaimed Director Ridley Scott Has Made Seven Short Films for Hennessy X.O.

Ridley Scott has directed a four-minute short film for Hennessy X.O. visualizing the seven flavors of the high...read more ›

by The Drink Nation Mar 4, 2019
Behind the Bar: Chris Morris, Master Distiller of Woodford Reserve

Behind the Bar: Chris Morris, Master Distiller of Woodford Reserve

On this edition of Behind the Bar, we had the honor to sit down with Chris Morris, the master distiller at Woo...read more ›

by The Drink Nation Feb 28, 2019
Haagen-Dazs is Making Booze-Infused Ice Cream

Haagen-Dazs is Making Booze-Infused Ice Cream

Step aside, after dinner drinks - Haagen-Dazs is releasing a line of spiked ice cream....read more ›

by The Drink Nation Feb 19, 2019
Take a Tequila Tour Through Mexico on Jose Cuervo's New 'Tequila Train'

Take a Tequila Tour Through Mexico on Jose Cuervo's New 'Tequila Train'

If you love tequila and traveling in style, you're in luck - Jose Cuervo has a new all-you-can-drink tequila t...read more ›

by The Drink Nation Feb 19, 2019
You Can Now Drink Wine Out of a 'Pringles Can' Tumbler

You Can Now Drink Wine Out of a 'Pringles Can' Tumbler

After a news story about a woman in Texas who was asked to leave Walmart for drinking wine out of an empty Pringles can went viral, one enterprising E...read more ›

by The Drink Nation Feb 5, 2019
Behind the Bar: Dustin Wilson of Verve Wine & the SOMM Film Series

Behind the Bar: Dustin Wilson of Verve Wine & the SOMM Film Series

In this installment of Behind the Bar, we spoke to Dustin Wilson, a Master Sommelier who appeared in the SOMM ...read more ›

by The Drink Nation Jan 21, 2019
SPONSORED
View all Articles

Sign up to get weekly drinking news, bar reviews, events and more sent directly to your inbox!

Close