THE DRINK NATION IS A FREE RESOURCE FOR FINDING EVERYTHING AWESOME ABOUT DRINKING IN YOUR LOCATION
The Drink Nation Home Bar Project Cover

Pernod Now Owns Del Maguey Mezcal

by Alexander Frane on Jun 12, 2017 in Liquor
Pernod Now Owns Del Maguey Mezcal

Ron Cooper didn’t make a dime on Del Maguey, his mezcal company, for the first 15 or so years of its life. Instead, he went so far as to sell his art to support the farmers that created the small batch mezcals he was importing to the States. He didn’t get into the mezcal business to make money; he got into it because he recognized the artistry behind it. He wanted to support the mezcaleros that made it, and introduce that art to the US, which is why it’s a bit shocking for the mezcal community that on June 7, 2017, Cooper announced that Pernod-Ricard, one of the world’s top spirits companies, would be acquiring Del Maguey.

Del Maguey is currently the number one mezcal company in the United States. The brand works with twelve families across twelve different farms, most of whom have been with the company since its inception. Cooper had been approached by multiple companies over the years and rejected every offer made on Del Maguey but, over the last year, he’s been in talks with Pernod to buy a majority stake for a currently undisclosed amount.
 
It’s impossible to deny the impact that Cooper and Del Maguey have had on the American liquor scene. While the company wasn’t the first to bring mezcal to the States, it’s one of, if not the, most influential mezcal brands. Cooper helped to shape the American perception of mezcal, as a fine craft spirit made on a local, traditional level.
 
Luckily, the sale to a conglomerate like Pernod doesn’t mean the end of Del Maguey, or mezcal culture, as we know it. Reportedly all aspects of the Del Maguey, from the senior staff to the operations in Mexico, will remain the same. Mezcalitos.com published an email from Cooper, where he wrote of Pernod-Ricard as “a partner that understands exactly what Del Maguey is, a partner that wants Del Maguey to continue to be exactly who we have always been.”
 
With the growing popularity of mezcal amongst bartenders and consumers, it’s understandable why a company like Pernod would want to join the action, and with Del Maguey being not only the top mezcal brand, but also one of the most well regarded, it’s an obvious choice for investing.
 

Photo via Del Maguey on Facebook

 

Recent Articles

Feedback

How are we doing? Tell us what you like or don't like and how we can improve. We would love to hear your thoughts!

*Name:
*E-mail:
*Suggestions:
 
Ryan Reynolds & Aviation Gin Have Released a New, Hilarious Making-Of Video

Ryan Reynolds & Aviation Gin Have Released a New, Hilarious Making-Of Video

Ryan Reynolds & Aviation Gin have been teaming up to create some of the funniest ads in the business for quite...read more ›

by The Drink Nation Jan 4, 2019
Pedialyte Has a New Product That Might Help Cure Your Next Hangover

Pedialyte Has a New Product That Might Help Cure Your Next Hangover

If you've been picking up Pedialyte at the corner store after a long night of drinking, you're not alone — a...read more ›

by The Drink Nation Jan 4, 2019
Amy Poehler Has Opened a Wine Store in Brooklyn

Amy Poehler Has Opened a Wine Store in Brooklyn

Amy Poehler has a new role - she has opened a wine store, Zula Wines & Spirits, in Brooklyn's Park Slope, according to Eater. ...read more ›

by The Drink Nation Dec 11, 2018
SPONSORED
Drink Nation Store Rectangle
Red Spot Whiskey Has Returned after 50 Years Out of Production

Red Spot Whiskey Has Returned after 50 Years Out of Production

After 50 years out of production, Red Spot Whiskey has returned to join the Spot Whiskeys family once again....read more ›

by The Drink Nation Nov 26, 2018
Miller High Life is Now Available in Champagne Bottles

Miller High Life is Now Available in Champagne Bottles

Miller High Life, commonly known as the 'Champagne of Beers,' is now available in actual champagne bottles for a limited run during the holiday season...read more ›

by The Drink Nation Nov 13, 2018
Jack Daniels is Making a Whiskey Advent Calendar For the Holiday Season

Jack Daniels is Making a Whiskey Advent Calendar For the Holiday Season

Jack Daniels has debuted a boozy advent calendar filled with, naturally, whiskey, just in time for the holiday...read more ›

by The Drink Nation Nov 13, 2018
Behind the Bar: Jason Wise, Director of the SOMM Documentary Film Series

Behind the Bar: Jason Wise, Director of the SOMM Documentary Film Series

For this installment of Behind the Bar, we spoke to Jason Wise, documentary filmmaker and director of the new ...read more ›

by The Drink Nation Oct 31, 2018
Beam Suntory Has Launched a Japanese Vodka & Gin

Beam Suntory Has Launched a Japanese Vodka & Gin

Beam Suntory, one of the largest producers of both American and Japanese whiskeys in the world, has introduced two new clear spirits to its lineup: Ha...read more ›

by The Drink Nation Oct 29, 2018
You Can Now Minor in Bourbon at This Kentucky University

You Can Now Minor in Bourbon at This Kentucky University

Thanks to the booming bourbon tourism industry in Kentucky, the state's Midway University now offers a minor in Bourbon Studies as part of their under...read more ›

by The Drink Nation Oct 29, 2018
You Can Make Your Own Whiskey at This Virginia Beach Hotel

You Can Make Your Own Whiskey at This Virginia Beach Hotel

If you've always wanted to make your own whiskey, you're in luck - a hotel in Virginia Beach is letting guests make their own barrels of whiskey....read more ›

by The Drink Nation Oct 15, 2018
SPONSORED
View all Articles

Sign up to get weekly drinking news, bar reviews, events and more sent directly to your inbox!

Close