THE DRINK NATION IS A FREE RESOURCE FOR FINDING EVERYTHING AWESOME ABOUT DRINKING IN YOUR LOCATION
The Drink Nation Home Bar Project Cover

Bud Light Unveils New Look but Fails to Acknowledge That It's What's on the Inside That Counts

by Ryan Hudak on Dec 23, 2015 in Beer

Get excited, folks! In 2016, Bud Light has announced that it will have a “bold new look” in the new year! The geniuses at Anheuser-Busch have decided that, rather than make a product that doesn’t taste like hippy commune runoff water, they’ll just change the way it looks to hopefully dupe innocent consumers into thinking they’re a relevant, tasty beer in the grand scheme of the craft beer revolution.

The new blue label, which is bringing back the brewery’s “AB” crest for the first time since 2001 (gasp!) “truly stands out from what’s become a sea of sameness in the light beer category,” says VP of Marketing Alexander Lambrecht. No word on whether he was just talking about the packaging or if he was including the taste of Bud Light in that statement.

Tosh Hall, creative director at Jones Knowles Ritchie, said of the new packaging that “Bud Light is leaning into its heritage and unrivaled brewing expertise in a way that’s looking forward, not back.” That is to say, they look forward to buying up more craft breweries to desperately try to legitimize their product in a growingly craft-centric market rather than improve on their own or learn to do it for themselves.

The most exciting part of all of this is that Bud Light has promised to unveil a new tagline and creative approach in time for Super Bowl 50—so hopefully they won’t talk trash about any of the breweries they just bought up or insult any of their new employees in their commercials this year.

What the whole thing comes down to, though, is that if you’re an asshole and you change the style of clothes you wear, you’re still an asshole. Bud Light will still be a terrible beer no matter what the cans look like, so good for them for having the money to waste on a rebranding that will have minimal results.

Photo via Anheuser-Busch

Tags: Beer
Recent Articles

Feedback

How are we doing? Tell us what you like or don't like and how we can improve. We would love to hear your thoughts!

*Name:
*E-mail:
*Suggestions:
 
9,000 Bourbon Barrels Fall to Ground During Collapse at Sazerac Distillery Warehouse

9,000 Bourbon Barrels Fall to Ground During Collapse at Sazerac Distillery Warehouse

Pour some out, because 9,000 barrels of whiskey were damaged during a distillery's building collapse in Kentuc...read more ›

by The Drink Nation Jun 26, 2018
John Legend is Now Making His Own Wine With Napa's Raymond Vineyards

John Legend is Now Making His Own Wine With Napa's Raymond Vineyards

Award-winning singer-songwriter John Legend is partnering with Raymond Vineyards for his line of luxury wines,...read more ›

by The Drink Nation Jun 26, 2018
Dylan Sprouse, Star of Suite Life of Zack and Cody, Co-Founded a Brooklyn Meadery

Dylan Sprouse, Star of Suite Life of Zack and Cody, Co-Founded a Brooklyn Meadery

From the Suite Life to the Mead Life, Dylan Sprouse is living his best life as the CEO and co-founder of All-W...read more ›

by Jessie Donofrio Jun 14, 2018
SPONSORED
Drink Nation Store Rectangle
Game of Thrones & Johnnie Walker are Releasing a White Walker Scotch

Game of Thrones & Johnnie Walker are Releasing a White Walker Scotch

HBO's hugely popular fantasy show won't return for its final season until April 2019, but in the meantime, Gam...read more ›

by The Drink Nation Jun 12, 2018
Snoop Dogg Mixes World's Largest Gin and Juice

Snoop Dogg Mixes World's Largest Gin and Juice

Snoop Dogg, rapper and huge fan of gin mixed with orange juice, took the stage at the BottleRock Napa Valley music festival to mix up one of the large...read more ›

by Jessie Donofrio Jun 11, 2018
Behind the Bar: Amanda Victoria of the Scotch Malt Whisky Society

Behind the Bar: Amanda Victoria of the Scotch Malt Whisky Society

For this installment of Behind the Bar, we spoke to Amanda Victoria, the current Communications Director for the Scotch Malt Whisky Society in America...read more ›

by The Drink Nation May 22, 2018
A Major U.S. Grocery Chain is Selling Bottled Mimosas for Under $10 All Summer

A Major U.S. Grocery Chain is Selling Bottled Mimosas for Under $10 All Summer

Everybody loves a cool, refreshing mimosa during the summertime, and now, Aldi has made it even easier with th...read more ›

by The Drink Nation May 15, 2018
A Bakery in New York City is Making Pinot Grigio Donuts

A Bakery in New York City is Making Pinot Grigio Donuts

The Doughnut Project, a bakery based in New York City, is releasing limited-edition pinot grigio donuts as a follow up to their popular Prosecco donut...read more ›

by The Drink Nation May 15, 2018
Smirnoff Debuts Low Calorie Rose Sparkling Seltzer

Smirnoff Debuts Low Calorie Rose Sparkling Seltzer

If the other rose-infused products we've covered haven’t satiated your rose thirst, Smirnoff just debuted its own take on the trend with its Raspbe...read more ›

by Jessie Donofrio May 15, 2018
Disney Just Got More Magical Thanks to its New Bourbon Trail

Disney Just Got More Magical Thanks to its New Bourbon Trail

Disney Springs in Florida has introduced a bourbon trail for the summer, which launched on May 1 and runs through June 17....read more ›

by Alexander Frane May 8, 2018
SPONSORED
Drink Nation Home Bar Project Rectangle
View all Articles

Sign up to get weekly drinking news, bar reviews, events and more sent directly to your inbox!

Close