THE DRINK NATION IS A FREE RESOURCE FOR FINDING EVERYTHING AWESOME ABOUT DRINKING IN YOUR LOCATION

MillerCoors Hopes to Profit From Hard Soda Trend With Hard Orange Soda and Hard Ginger Ale

by Ryan Hudak on Aug 24, 2015 in Beer
MillerCoors Hopes to Profit From Hard Soda Trend With Hard Orange Soda and Hard Ginger Ale

Lately, there has been a lot of buzz around Not Your Father’s Root Beer—the “hard” root beer from Small Town Brewery. Now that this alcoholic root beer is popular, the macros have done what they always do—not only jump in the trend, but jump with so much force that they completely miss the mark. And this results in Henry’s Hard Orange Soda, care of the geniuses at MillerCoors.
 
We just got through defending the company in their defense against a frivolous lawsuit, and then they go and do this. And they’re going to do much more! Their line is starting with hard ginger ale and hard orange soda—two things that everyone has been dying to get their hands on—and will be moving on from there. “Everything we see leads us to believe this is not a flash in the pan,” said Bryan Ferschinger, MillerCoors’ director of innovation.

I’m not sure what he’s seeing, but it can’t be coming from the taste buds of rational people. But, as the fact that Bud’s Fruit-A-Rita line is still going strong, there are plenty of irrational people who love cloying sweetness in their pseudo alcoholic beverages, so the sodas may actually be quite a hit. Whether they stick around or are just a gimmick that flies high before it burns its wings remains to be seen—and there are plenty of these kinds of drinks showing that they get old fast. Mike’s Hard Lemonade, anyone? Or maybe you’d prefer a Zima?

Once again, though, the macrobrewery misses the most obvious solution to their market share problems, and it’s not going to come from a “director of innovation,” because the answer to their questions is not innovation. It’s simply making a beer that isn’t shitty. So, MillerCoors, make a beer that doesn’t suck and see how that improves your sales. I bet it does a lot better than a 4.2% ABV Orange Crush.
 
Photo via Flickr user basheertome 

Tags: Beer
Recent Articles

Feedback

How are we doing? Tell us what you like or don't like and how we can improve. We would love to hear your thoughts!

*Name:
*E-mail:
*Suggestions:
 
Bud Light Keeps its Promise to Give Eagles Fans Free Beer

Bud Light Keeps its Promise to Give Eagles Fans Free Beer

Bud Light is making good on its promise to provide Philadelphians free beer after the team's heroic win over the New England Patriots in the Super Bow...read more ›

by Jessie Donofrio Feb 6, 2018
Despite Reports, Nobody in California Will Go to Jail Over Plastic Straws

Despite Reports, Nobody in California Will Go to Jail Over Plastic Straws

Over the last few days, there's been a lot of drama around California's alleged 'Straw Ban,' a bill, that woul...read more ›

by Alexander Frane Feb 1, 2018
Philadelphia's Yards Brewing Co. and Boston's Harpoon Brewery Have Made a Super Bowl Bet

Philadelphia's Yards Brewing Co. and Boston's Harpoon Brewery Have Made a Super Bowl Bet

Philly's Yard Brewing Co. and Boston's Harpoon Brewery are putting faith in their home teams by making a bet o...read more ›

by Jessie Donofrio Jan 30, 2018
SPONSORED
Disneyland is Getting a Brewery

Disneyland is Getting a Brewery

Disneyland in California will open its own brewery in 2018 - the brewery itself will be a Ballast Point Brewery, and it will be located specifically i...read more ›

by The Drink Nation Jan 30, 2018
A World of Pure Inebriation Awaits You at this Willy Wonka-Themed Bar in NYC

A World of Pure Inebriation Awaits You at this Willy Wonka-Themed Bar in NYC

Willy Wonka's chocolate factory has its own pop-up at the LOCL in the Nylo Hotel of the Upper West Side....read more ›

by Alexander Frane Jan 30, 2018
Pennsylvania Bar Sells 'Tide Pod' Shot That Won't Kill You

Pennsylvania Bar Sells 'Tide Pod' Shot That Won't Kill You

The $4 shot is available at Molly's Irish Grille & Sports Pub in Bethlehem, PA and is layered with blue Curaco, Bailey's and vodka dyed orange....read more ›

by Jessie Donofrio Jan 24, 2018
Bacardi Picks Up Patron Tequila in a Massive Consolidation Deal

Bacardi Picks Up Patron Tequila in a Massive Consolidation Deal

Bacardi Limited, the makers of Bacardi Rum, announced it had acquired the makers of Patron Spirits in a deal valued at $5.1 billion, CBNC reports....read more ›

by Alexander Frane Jan 24, 2018
Pitbull is Opening a Mojito Bar in Miami

Pitbull is Opening a Mojito Bar in Miami

he nightclub, bar and restaurant is set to open in the summer of 2018 and with the name iLov305, a testament to the lov' Miami residents have for thei...read more ›

by Alexander Frane Jan 24, 2018
If You Love Gin, You Need to Book a Trip to This U.K. Spa

If You Love Gin, You Need to Book a Trip to This U.K. Spa

Glasgow is now home to the straightforwardly named The Gin Spa. There, guests can sip on gin cocktails while being pampered by a number of 'gin inspir...read more ›

by Alexander Frane Jan 18, 2018
Behind the Bar: Jillian Vose of The Dead Rabbit Grocery & Grog

Behind the Bar: Jillian Vose of The Dead Rabbit Grocery & Grog

For this installment of Behind the Bar, we got the chance to interview award-winning bartender Jillian Vose, who is currently the bar manager and beve...read more ›

by The Drink Nation Jan 16, 2018
SPONSORED
View all Articles

Sign up to get weekly drinking news, bar reviews, events and more sent directly to your inbox!

Close