What is it with people wanting to cover themselves in booze? I realize that drinking a lot of it can be fun, but having alcohol-scented clothing and the ability to hide it in your clothes or your fake baby may be taking things a bit too far. Thankfully, someone has stood up and said, “No! That is not far enough!” The good folks at Carlsberg have now made it so you can literally bathe in beer—and not in a drunken dare kind of way.

The Danish brewery has just released a line of grooming products, presumably just for men, which includes everything from shampoo and conditioner to body lotion. The main ingredients in the products (hops, yeast, and barley—surprise, surprise) are rich in both vitamin B and silicium, which are said to have excellent beautifying properties for skin and hair.  

Even though each product will have about 5 grams of freeze-dried beer added, no word yet on how it is scented. Hopefully the smell will be more piney hops than all-night-bender beer, but there will surely be a market for either. And while 5 grams is next to nothing compared to the volume of the products—or compared to anything, really—we expect some morons to try to drink someone’s shampoo for a quick drink.