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If you’ve ever wondered what beer you should sip with your ice cream, the answer you’ve been waiting for is finally here. Ben & Jerry’s have teamed up with New Belgium Brewing Company to create Salted Caramel Brownie Brown Ale. Clocking in at 6.3% ABV, this ice cream-inspired brew is set to hit markets in the fall of 2015.
The two B-Corp businesses have long championed similar causes, such as minimizing carbon pollution and supporting sustainable agriculture, and this boozy, chocolaty brainchild is no exception. The packaging aims to create awareness for Protect Our Winters, an organization founded by pro snowboarder Jeremy Jones that seeks to lessen the impact of climate change on America’s snowy mountains.
“We’re big fans of New Belgium Brewery, their values and their fun culture, and of course their beer” said Jay Curley, Senior Global Marketing Manager of Ben & Jerry’s. “We’re excited for the campaign we’ve developed together. When two B-Corps collaborate, our fans can expect something both delicious and impactful.”
An announcement later this year will detail the focus of the campaign and the specifics around the partnership.
Photo via New Belgium Brewing Co.
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