THE DRINK NATION IS A FREE RESOURCE FOR FINDING EVERYTHING AWESOME ABOUT DRINKING IN YOUR LOCATION
The Drink Nation Home Bar Project Cover

Is It Too Soon For Pumpkin Beer?

by The Drink Nation on Aug 14, 2014 in Culture
Is It Too Soon For Pumpkin Beer?

It’s August. It’s still summer. Fall doesn’t arrive until September 23. Nonetheless, the craft beer world’s quintessential autumnal expression, the pumpkin beer, is already showing up on store shelves and draft lists all over the country.

It’s strange, because most of us are still preoccupied with hitting the beach and sipping summer shandies and hefeweizens. Not to mention the fact that pumpkins aren’t even ready for picking in most states until at least late September.

The reason? According to Phoenix New TimesChow Bella Blog, it’s all about market share, and brewers believing that they can get a leg up over the competition through rolling out Fall seasonals while it’s still clearly summertime.

Though pumpkin beers prove to be incredibly popular and a huge money maker year after year, Chow Bella argues that breweries that prematurely release seasonal beers are making a mockery of the term, while making themselves look foolish.

In efforts to keep this sense of “seasonal creep” at bay, they suggest:

“Postpone your pumpkin purchasing. Wear your tank tops and flippy floppies, enjoy the bright green leaves of the trees, sit poolside drinking session IPAs, wheat beers and pilsners, and leave the pumpkin beers on the shelves. If we, the drinking public, are truly the main culprits of seasonal creep, then maybe we can set things right by refusing to buy out-of-season brews until their appropriate time arrives.”

Photo: Flickr user adambarhan


Tags: Beer Week, News
Recent Articles

Feedback

How are we doing? Tell us what you like or don't like and how we can improve. We would love to hear your thoughts!

*Name:
*E-mail:
*Suggestions:
 
A New, High-End Blend of Jack Daniel's Whiskey is Now Available in the United States

A New, High-End Blend of Jack Daniel's Whiskey is Now Available in the United States

A new, high-end blend of Jack Daniel's whiskey, known as Jack Daniel's No. 27 Gold, which was previously only ...read more ›

by The Drink Nation Apr 15, 2019
Coopers' Craft Bourbon Is Now Available in 12 States With a New Barrel Reserve Expression

Coopers' Craft Bourbon Is Now Available in 12 States With a New Barrel Reserve Expression

Coopers' Craft Kentucky Straight Bourbon has debuted an entirely new label design, has expanded to more states...read more ›

by The Drink Nation Apr 3, 2019
PBR is Making Its Own Whiskey For the Perfect Shot & Beer Combo

PBR is Making Its Own Whiskey For the Perfect Shot & Beer Combo

Pabst Blue Ribbon has filed documents to create its very own whiskey, making for the perfect shot & beer combo....read more ›

by Drink Philly Mar 18, 2019
SPONSORED
Drink Nation Store Rectangle
Behind the Bar: Tory Pratt of Pratt Standard

Behind the Bar: Tory Pratt of Pratt Standard

In this edition of Behind the Bar, we chatted with Tory Pratt, the founder of Pratt Standard....read more ›

by The Drink Nation Mar 7, 2019
Acclaimed Director Ridley Scott Has Made Seven Short Films for Hennessy X.O.

Acclaimed Director Ridley Scott Has Made Seven Short Films for Hennessy X.O.

Ridley Scott has directed a four-minute short film for Hennessy X.O. visualizing the seven flavors of the high...read more ›

by The Drink Nation Mar 4, 2019
Behind the Bar: Chris Morris, Master Distiller of Woodford Reserve

Behind the Bar: Chris Morris, Master Distiller of Woodford Reserve

On this edition of Behind the Bar, we had the honor to sit down with Chris Morris, the master distiller at Woo...read more ›

by The Drink Nation Feb 28, 2019
Haagen-Dazs is Making Booze-Infused Ice Cream

Haagen-Dazs is Making Booze-Infused Ice Cream

Step aside, after dinner drinks - Haagen-Dazs is releasing a line of spiked ice cream....read more ›

by The Drink Nation Feb 19, 2019
Take a Tequila Tour Through Mexico on Jose Cuervo's New 'Tequila Train'

Take a Tequila Tour Through Mexico on Jose Cuervo's New 'Tequila Train'

If you love tequila and traveling in style, you're in luck - Jose Cuervo has a new all-you-can-drink tequila t...read more ›

by The Drink Nation Feb 19, 2019
You Can Now Drink Wine Out of a 'Pringles Can' Tumbler

You Can Now Drink Wine Out of a 'Pringles Can' Tumbler

After a news story about a woman in Texas who was asked to leave Walmart for drinking wine out of an empty Pringles can went viral, one enterprising E...read more ›

by The Drink Nation Feb 5, 2019
Behind the Bar: Dustin Wilson of Verve Wine & the SOMM Film Series

Behind the Bar: Dustin Wilson of Verve Wine & the SOMM Film Series

In this installment of Behind the Bar, we spoke to Dustin Wilson, a Master Sommelier who appeared in the SOMM ...read more ›

by The Drink Nation Jan 21, 2019
SPONSORED
View all Articles

Sign up to get weekly drinking news, bar reviews, events and more sent directly to your inbox!

Close