THE DRINK NATION IS A FREE RESOURCE FOR FINDING EVERYTHING AWESOME ABOUT DRINKING IN YOUR LOCATION
The Drink Nation Home Bar Project Cover

Science: The Taste of Beer Makes Your Brain Happy

by The Drink Nation on Apr 18, 2013 in Culture
Science: The Taste of Beer Makes Your Brain Happy

Ahhhhh. That first sip of beer after a long day is one of the best feelings in the world. Researchers have found a scientific explanation for why just a tiny taste can make you feel so good, way before any alcohol kicks in.

A report published this week in the journal Neuropsychopharmacology (nice name) showed that as little as 15 milliliters of beer caused test subjects’ brains to release dopamine, a neurotransmitter associated with pleasure. At that low volume, there’s no chance that enough alcohol is entering the blood to cause tipsiness — it’s just the taste causing the “feel good” chemical to be generated.

In the experiment, PET scanners measured brain chemistry as the tongues of 49 adult men were spritzed with half an ounce of either beer, water or Gatorade. When the men tasted beer, each of their brains generated much more dopamine than with either of the control substances. This was the case no matter if they were occasional, regular or heavy drinkers.

There was variation in the amount of dopamine released, however. People who reported a family history of alcoholism showed measurably higher levels after just a small taste, perhaps providing a biochemical explanation for why some people find it much harder to resist alcohol cravings.

via Smithsonian Magazine

Photo by Danya Henninger

Recent Articles

Feedback

How are we doing? Tell us what you like or don't like and how we can improve. We would love to hear your thoughts!

*Name:
*E-mail:
*Suggestions:
 
Acclaimed Director Ridley Scott Has Made Seven Short Films for Hennessy X.O.

Acclaimed Director Ridley Scott Has Made Seven Short Films for Hennessy X.O.

Ridley Scott has directed a four-minute short film for Hennessy X.O. visualizing the seven flavors of the high...read more ›

by The Drink Nation Mar 4, 2019
Behind the Bar: Chris Morris, Master Distiller of Woodford Reserve

Behind the Bar: Chris Morris, Master Distiller of Woodford Reserve

On this edition of Behind the Bar, we had the honor to sit down with Chris Morris, the master distiller at Woo...read more ›

by The Drink Nation Feb 28, 2019
Haagen-Dazs is Making Booze-Infused Ice Cream

Haagen-Dazs is Making Booze-Infused Ice Cream

Step aside, after dinner drinks - Haagen-Dazs is releasing a line of spiked ice cream....read more ›

by The Drink Nation Feb 19, 2019
SPONSORED
Drink Nation Store Rectangle
Take a Tequila Tour Through Mexico on Jose Cuervo's New 'Tequila Train'

Take a Tequila Tour Through Mexico on Jose Cuervo's New 'Tequila Train'

If you love tequila and traveling in style, you're in luck - Jose Cuervo has a new all-you-can-drink tequila t...read more ›

by The Drink Nation Feb 19, 2019
You Can Now Drink Wine Out of a 'Pringles Can' Tumbler

You Can Now Drink Wine Out of a 'Pringles Can' Tumbler

After a news story about a woman in Texas who was asked to leave Walmart for drinking wine out of an empty Pringles can went viral, one enterprising E...read more ›

by The Drink Nation Feb 5, 2019
Behind the Bar: Dustin Wilson of Verve Wine & the SOMM Film Series

Behind the Bar: Dustin Wilson of Verve Wine & the SOMM Film Series

In this installment of Behind the Bar, we spoke to Dustin Wilson, a Master Sommelier who appeared in the SOMM ...read more ›

by The Drink Nation Jan 21, 2019
You Can Rent a 'Bubble Tap Trailer' To Serve Up Prosecco On the Go

You Can Rent a 'Bubble Tap Trailer' To Serve Up Prosecco On the Go

If you're looking for a unique feature for your next event, look no further - you can now rent a 'Bubble Tap T...read more ›

by The Drink Nation Jan 8, 2019
Ryan Reynolds & Aviation Gin Have Released a New, Hilarious Making-Of Video

Ryan Reynolds & Aviation Gin Have Released a New, Hilarious Making-Of Video

Ryan Reynolds & Aviation Gin have been teaming up to create some of the funniest ads in the business for quite...read more ›

by The Drink Nation Jan 4, 2019
Pedialyte Has a New Product That Might Help Cure Your Next Hangover

Pedialyte Has a New Product That Might Help Cure Your Next Hangover

If you've been picking up Pedialyte at the corner store after a long night of drinking, you're not alone — a...read more ›

by The Drink Nation Jan 4, 2019
Amy Poehler Has Opened a Wine Store in Brooklyn

Amy Poehler Has Opened a Wine Store in Brooklyn

Amy Poehler has a new role - she has opened a wine store, Zula Wines & Spirits, in Brooklyn's Park Slope, according to Eater. ...read more ›

by The Drink Nation Dec 11, 2018
SPONSORED
View all Articles

Sign up to get weekly drinking news, bar reviews, events and more sent directly to your inbox!

Close