Ballantine Beer Leaderboard
THE DRINK NATION IS A FREE RESOURCE FOR FINDING EVERYTHING AWESOME ABOUT DRINKING IN YOUR LOCATION
Signup

Introducing the New Tullamore D.E.W.

by Marcos Espinoza on Sep 19, 2012 in Liquor
Introducing the New Tullamore D.E.W.

Tim Herlihy is fine with Irish stereotypes, provided they’re the right ones. As brand ambassador for Tullamore D.E.W., his aim is not only the obvious task of getting us all to drink more whiskey, but also to convince us that “Irish True” is more about Colin Farrell than finding a pot o’ gold at the end of the rainbow.

It’s a tall order, but the young man is up for the task, and he certainly knows his whiskey.  Then again, it’s his job, and an envious one at that. Tim travels the United States hosting events such as a recent “Toast & Taste," where guests were treated to the full range of Tullamore D.E.W. offerings to celebrate “Halfway to St. Patrick’s Day,” or what we at The Drink Nation like to call “Any Excuse to Drink Day.”

Drinkers who are only familiar with the original Tullamore D.E.W. might not realize the company also offers several aged whiskeys. The 10 Year Single Malt is aged in four different types of casks before bottling (bourbon, sherry, port and Madeira). American and Spanish oak barrels are used to give the triple-distilled 10 Year Reserve its flavor, and the 12 Year Special Reserve spends time in bourbon and sherry casks as well.

“It’s half education and half entertainment,” Herlihy says of the events. “Edu-tainment, if you will. We talk about Tullamore’s history, offer up a few toasts, and discuss the flavor profiles of each of our liquids. We want folks to enjoy whiskey as much as we do.”

When asked the proper way to do so, the response is as expected. “There’s little etiquette involved in drinking Irish whiskey, which means that there’s no room for snobbery. Rocks, neat, mixed, whatever. You should be able to enjoy it how you want to enjoy it.”

Photo via Tullamore D.E.W. on Facebook

Recent Articles
Get Your Drink On with These Beer Themed Halloween Costumes
Beer Review: Valar Morghulis, the Latest 'Game of Thrones' Inspired Release from Brewery Ommegang
BARTRENDr App Causes Quite a Stir with Marketing Campaign
2 Gingers Below Features
From Around The Web

Feedback

How are we doing? Tell us what you like or don't like and how we can improve. We would love to hear your thoughts!

*Name:
*E-mail:
*Suggestions:
 
BARTRENDr App Causes Quite a Stir with Marketing Campaign

BARTRENDr App Causes Quite a Stir with Marketing Campaign

There's a new app making waves in the booze world, and not necessarily for its functionality. ...read more ›

by Ryan Hudak Oct 20, 2014
5 Spooky Cocktails for Your Halloween Party

5 Spooky Cocktails for Your Halloween Party

These devilish drinks are to die for. ...read more ›

by Jennifer Waldera Oct 17, 2014
Exploring The Bitter World Of Aperitifs and Digestifs

Exploring The Bitter World Of Aperitifs and Digestifs

The bitter world of aperitifs and digestifs is one rich with history, but one without much tradition in the U.S....read more ›

by Seanan Forbes Oct 14, 2014
SPONSORED
Perennial Funding - rectangle
Top 20 Drinking Quotes of All Time

Top 20 Drinking Quotes of All Time

Writers and musicians have a long, storied history with alcohol, and that intimacy with the bottle shows through in the memorable lines these artists ...read more ›

by Jenny An Sep 3, 2013
Beer Review: Ballantine India Pale Ale

Beer Review: Ballantine India Pale Ale

Arguably the first truly American expression of the India Pale Ale style, Ballantine's legendary IPA is back for the first time in decades ...read more ›

by Collin Keefe Oct 13, 2014
Beer Review: Crooked Stave Artisan Beer Project's Surette

Beer Review: Crooked Stave Artisan Beer Project's Surette

If you're looking for a mouth-puckering brew, Surette won't disappoint. ...read more ›

by Nathan Solheim Oct 13, 2014
7 Tips for a Safer Girls' Night Out

7 Tips for a Safer Girls' Night Out

Going out in the city should be fun for everyone. Here's a few tips to keep you and your friends safe and having fun this fall....read more ›

by Jessica Klein Oct 13, 2014
Colorado Roadtrip: Where to Drink in Salida

Colorado Roadtrip: Where to Drink in Salida

Here are some places where you can "DrinkSalida"...read more ›

by Carrie Dow Oct 13, 2014
Recap of the 2014 Great American Beer Fest (Photos)

Recap of the 2014 Great American Beer Fest (Photos)

Couldn't make it to Denver for this year's Great American Beer Festival? Click through our slideshow to make it feel like you were there....read more ›

by Carrie Dow Oct 9, 2014
Going to Nevada? Check Out the Budweiser of Brothels

Going to Nevada? Check Out the Budweiser of Brothels

Of course Anheuser-Busch sponsors a room at a legal brothel....read more ›

by Ryan Hudak Oct 7, 2014
SPONSORED
Read The Drink Nation Anywhere You Are
View all Articles

Sign up to get weekly drinking news, bar reviews, events and more sent directly to your inbox!

Close