Once something that is well-loved and produced in short supply becomes well known, it can be hard to get your hands on, especially if you don’t live in the right region. Such is the case with Pliny the Younger, Dark Lord, and the latest must-have panic-inducing booze, Pappy Van Winkle. Drinkers have myriad reasons to want to try them, too; to see what the fuss is about, to get another sip of one of their favorite beverages, or even just to say they’ve had it. And to all of those people: Jeremy Johnson, the owner of Meta in Louisville, KY, is mocking you.
Johnson, who doesn’t want to “take things so damn seriously” (which is funny coming from someone who makes their living off the stuff people take so damn seriously), has decided to use some of his precious bottles of the Pappy Van Winkle 15 Year to make $10 Jell-O shots. That’s right: the stuff you have trouble giving away at tailgates is now housing the one taste of bourbon you can’t seem to track down anywhere.
The bar will still offer pours of the 12-, 15-, and 20-year Van Winkles, which makes the stunt reek of pure publicity. Publicity, that is, and disrespect. Not only disrespect to the consumer who may be unluckily placed in America and can’t track down a bottle no matter how hard they try, but also to the distiller. Some artisan put in a lot of work to make such a good drink (these things don’t happen without skill), and now it’s being mixed with Jell-O.
Photo via Flickr
Pop-Up Geeks, a theme bar company hailing from the U.K., has opened a pop-up bar themed around HBO's wildly popular series Game of Thrones, according ...read more ›
It seems like every week AB InBev is in the news with a bright new idea or stunt, and this time Keurig, wants in on the action. According to CNN Money...read more ›
Breckenridge again broke the record for the world's longest shot ski....read more ›
Robert L. Hulseman, who invented the infamous Solo cup present at countless frat parties, barbecues and tailgates, passed away on December 30, 2016 at...read more ›
A group of six female badasses from breweries in Denver, Colorado have partnered to create a charitable beer j...read more ›
After an absolutely dismal 2016, the new year is off to a wonderful start with a runner-up for greatest beer-related invention ever: Shower Beer. ...read more ›
Tennessee residents, rejoice: you can now pick up beers from your local grocery store with up to 10.1% alcohol - all the better to help put out the fl...read more ›
Just in time for the New Year, Miller High Life, AKA 'The Champagne of Beers,' has recently launched full 750 ...read more ›
Rick Astley, known for his infamous 1987 hit song 'Never Gonna Give You Up,' isn't the first name that comes t...read more ›
How do you incorporate a night at the bar into your new lifestyle without adding extra pounds? We have answers....read more ›
With the weather getting colder and snowier up north, our thoughts wander to warmer climates....read more ›
Last week in Monterey Park, CA, two thieves broke into a Chinese speciality grocery and made off with more tha...read more ›