THE DRINK NATION IS A FREE RESOURCE FOR FINDING EVERYTHING AWESOME ABOUT DRINKING IN YOUR LOCATION
Home Bar Project Leaderboard Below Navigation

James Bond Swaps Martinis for Heinekens - POLL

by The Drink Nation on May 24, 2012 in Culture
James Bond Swaps Martinis for Heinekens - POLL

In Skyfall, the forthcoming 007 flick due in theaters this November, instead of sipping a martini, James Bond will swig a Heineken. Not everyone is pleased by this development, which netted the movie’s producers a cool $45 million for the placement, including actor George Lazenby, who played the British spy in 1969’s On Her Majesty’s Secret Service, according to TMZ.

The news of the swap was actually first announced back in March, but we got so distracted by sister brand Newcastle’s “It’s not a chalice, it’s a glass” campaign that we missed the Bond beer bomb. There’s no question as to the reason for the brew inclusion in the movie — it was widely recognized as a matter of funding.

"This movie costs a lot of money to make, it costs as nearly as much again if not more to promote, so we go where we can,” current Bond actor Daniel Craig told Moviefone.

We can easily picture Craig’s character throwing down a few brews (Roger Moore, not so much). Thanks to the craft brewing renaissance, beer today is in a much cooler strata than it has been in a long time. While Heineken certainly doesn’t qualify as craft or independent, we’d rather see the world’s most well-known spook drinking out of one of the green, Holland-made bottles than hear him say, “Ciroc martini, please. Shaken, not stirred.”

What do you think about the Bond brew development? Should the filmmakers have stayed true to author Ian Fleming’s libation of choice? Or has it become a boy-meets-beer kind of world. Let us know in the poll below, or add a comment with your thoughts.

Heineken for Bond: Love it or Hate it?

Hate it. Martini is Bond's drink; don't mess with tradition.0%
Love it. (Ok, don't mind it.) Beer is on the upswing.0%

 

Recent Articles

Feedback

How are we doing? Tell us what you like or don't like and how we can improve. We would love to hear your thoughts!

*Name:
*E-mail:
*Suggestions:
 
Lin-Manuel Miranda Will Retell Hamilton's Story on Drunk History

Lin-Manuel Miranda Will Retell Hamilton's Story on Drunk History

Lin-Manuel Miranda, the Tony, Emmy, Grammy, Pulitzer, and MacArthur Genius winner and creator of Hamilton, will appear on Comedy Central's Drunk Histo...read more ›

by The Drink Nation Jul 22, 2016
Grand Central's Campbell Apartment Will Close at the End of July

Grand Central's Campbell Apartment Will Close at the End of July

The Campbell Apartment, a New York institution connected to Grand Central Station, will close at the end of July....read more ›

by The Drink Nation Jul 18, 2016
Breckenridge Brewery Introduces the Nitro Series

Breckenridge Brewery Introduces the Nitro Series

These are no ordinary beverage delivery vessels. ...read more ›

by Carrie Dow Jul 8, 2016
SPONSORED
Drink Nation Store Rectangle
Head to the Springs for Maker's Mark Weekend at The Broadmoor

Head to the Springs for Maker's Mark Weekend at The Broadmoor

You need to head for Colorado Springs for the Maker's Mark Weekend at The Broadmoor....read more ›

by Carrie Dow Jul 7, 2016
Boston Beer Company Wants to Trademark 'Brexit'

Boston Beer Company Wants to Trademark 'Brexit'

After the historic Brexit vote in the UK, Boston Beer Company has registered to trademark the term for one of its ciders....read more ›

by Alexander Frane Jul 5, 2016
Sam Adams to Hold World's Largest Tap Takeover at Old Chicago Nationwide

Sam Adams to Hold "World's Largest Tap Takeover" at Old Chicago Nationwide

Saturday, July 9, is the "World's Largest Tap Takeover" from Sam Adams and Old Chicago restaurants nationwide....read more ›

by Carrie Dow Jul 1, 2016
Colorado's Most Expensive Cocktail:  The Leyenda at The Broadmoor

Colorado's Most Expensive Cocktail: The Leyenda at The Broadmoor

For only $88, you can sip The Leyenda, one of Colorado's most exclusive cocktails....read more ›

by Carrie Dow Jul 1, 2016
Enter to Win the REEBellion at the Ranch from Oskar Blues Brewery

Enter to Win the REEBellion at the Ranch from Oskar Blues Brewery

The winner will receive a three-night trip for four along with an embarrassment of epic prizes....read more ›

by Carrie Dow Jun 30, 2016
You Can Now Drink Much Earlier on Sundays in NYC

You Can Now Drink Much Earlier on Sundays in NYC

It may come as a shock to those living outside of New York, but, up until very recently, the sale of liquor on Sundays was prohibited before noon...read more ›

by Alexander Frane Jun 28, 2016
The Shark Week Drinking Game

The Shark Week Drinking Game

This year, one of cable TV's longest-running programs celebrates its 29th anniversary. Enjoy it to the fullest with this handy game. Shark Week starts...read more ›

by The Drink Nation Jun 26, 2016
SPONSORED
View all Articles

Sign up to get weekly drinking news, bar reviews, events and more sent directly to your inbox!

Close