THE DRINK NATION IS A FREE RESOURCE FOR FINDING EVERYTHING AWESOME ABOUT DRINKING IN YOUR LOCATION
San Diego Trip Giveaway Header

James Bond Swaps Martinis for Heinekens - POLL

by The Drink Nation on May 24, 2012 in Culture
James Bond Swaps Martinis for Heinekens - POLL

In Skyfall, the forthcoming 007 flick due in theaters this November, instead of sipping a martini, James Bond will swig a Heineken. Not everyone is pleased by this development, which netted the movie’s producers a cool $45 million for the placement, including actor George Lazenby, who played the British spy in 1969’s On Her Majesty’s Secret Service, according to TMZ.

The news of the swap was actually first announced back in March, but we got so distracted by sister brand Newcastle’s “It’s not a chalice, it’s a glass” campaign that we missed the Bond beer bomb. There’s no question as to the reason for the brew inclusion in the movie — it was widely recognized as a matter of funding.

"This movie costs a lot of money to make, it costs as nearly as much again if not more to promote, so we go where we can,” current Bond actor Daniel Craig told Moviefone.

We can easily picture Craig’s character throwing down a few brews (Roger Moore, not so much). Thanks to the craft brewing renaissance, beer today is in a much cooler strata than it has been in a long time. While Heineken certainly doesn’t qualify as craft or independent, we’d rather see the world’s most well-known spook drinking out of one of the green, Holland-made bottles than hear him say, “Ciroc martini, please. Shaken, not stirred.”

What do you think about the Bond brew development? Should the filmmakers have stayed true to author Ian Fleming’s libation of choice? Or has it become a boy-meets-beer kind of world. Let us know in the poll below, or add a comment with your thoughts.

Heineken for Bond: Love it or Hate it?

Hate it. Martini is Bond's drink; don't mess with tradition.0%
Love it. (Ok, don't mind it.) Beer is on the upswing.0%

 

Recent Articles
Home Bar Project Below Features

Feedback

How are we doing? Tell us what you like or don't like and how we can improve. We would love to hear your thoughts!

*Name:
*E-mail:
*Suggestions:
 
311 Releasing an Amber Ale with Rock Brothers and Nebraska Brewing

311 Releasing an Amber Ale with Rock Brothers and Nebraska Brewing

311 is diving into the craft beer world and releasing an amber ale with the help of Rock Brothers Brewing and ...read more ›

by Ryan Hudak Mar 2, 2015
House of Cards Season 3 Features $750,000 Solid Gold Bottle of Vodka: Is It Real?
by Swabreen Bakr Mar 2, 2015
The Porchlight is (Almost) On

The Porchlight is (Almost) On

Danny Meyer's Porchlight is set to open March 2 and boasts some delicious and creative cocktails. ...read more ›

by Seanan Forbes Feb 27, 2015
SPONSORED
Perennial Funding - rectangle
Top 20 Drinking Quotes of All Time

Top 20 Drinking Quotes of All Time

Writers and musicians have a long, storied history with alcohol, and that intimacy with the bottle shows through in the memorable lines these artists ...read more ›

by Jenny An Sep 3, 2013
Creep Out All Your Friends with a Fake Baby Filled with Booze
by Ryan Hudak Feb 26, 2015
Move Over Cat Cafes, London is Getting an Owl Bar

Move Over Cat Cafes, London is Getting an Owl Bar

Soho, London is getting an owl bar pop-up, and it might be the best thing ever. ...read more ›

by Kate Monzo Feb 26, 2015
Home Bar Project: How to Make a Sands Cocktail

Home Bar Project: How to Make a Sands Cocktail

Have you ever dreamed of having an amazing home bar, filled with bottles you actually use and the tools you need to execute a finely crafted cocktail?...read more ›

by The Drink Nation Feb 24, 2015
Get a Sneak Peek at the New Breckenridge Brewery in Littleton

Get a Sneak Peek at the New Breckenridge Brewery in Littleton

Drink Denver got a sneak peek of the new Breckenridge Brewery taking shape in Littleton. ...read more ›

by Carrie Dow Feb 24, 2015
Where to Get the Most Booze for Your Buck: NYC's Best Bottomless Brunches

Where to Get the Most Booze for Your Buck: NYC's Best Bottomless Brunches

Is there anything better than enjoying a good, cheap bottomless brunch?...read more ›

by Jessica Klein Feb 23, 2015
Benedict Cumberbatch Whips Out Flask at The Oscars
by The Drink Nation Feb 23, 2015
SPONSORED
Read The Drink Nation Anywhere You Are
View all Articles

Sign up to get weekly drinking news, bar reviews, events and more sent directly to your inbox!

Close