Ballantine Beer Leaderboard
THE DRINK NATION IS A FREE RESOURCE FOR FINDING EVERYTHING AWESOME ABOUT DRINKING IN YOUR LOCATION
2 Gingers Header

James Bond Swaps Martinis for Heinekens - POLL

by The Drink Nation on May 24, 2012 in Culture
James Bond Swaps Martinis for Heinekens - POLL

In Skyfall, the forthcoming 007 flick due in theaters this November, instead of sipping a martini, James Bond will swig a Heineken. Not everyone is pleased by this development, which netted the movie’s producers a cool $45 million for the placement, including actor George Lazenby, who played the British spy in 1969’s On Her Majesty’s Secret Service, according to TMZ.

The news of the swap was actually first announced back in March, but we got so distracted by sister brand Newcastle’s “It’s not a chalice, it’s a glass” campaign that we missed the Bond beer bomb. There’s no question as to the reason for the brew inclusion in the movie — it was widely recognized as a matter of funding.

"This movie costs a lot of money to make, it costs as nearly as much again if not more to promote, so we go where we can,” current Bond actor Daniel Craig told Moviefone.

We can easily picture Craig’s character throwing down a few brews (Roger Moore, not so much). Thanks to the craft brewing renaissance, beer today is in a much cooler strata than it has been in a long time. While Heineken certainly doesn’t qualify as craft or independent, we’d rather see the world’s most well-known spook drinking out of one of the green, Holland-made bottles than hear him say, “Ciroc martini, please. Shaken, not stirred.”

What do you think about the Bond brew development? Should the filmmakers have stayed true to author Ian Fleming’s libation of choice? Or has it become a boy-meets-beer kind of world. Let us know in the poll below, or add a comment with your thoughts.

Heineken for Bond: Love it or Hate it?

Hate it. Martini is Bond's drink; don't mess with tradition.0%
Love it. (Ok, don't mind it.) Beer is on the upswing.0%

 

Recent Articles
A New Way to Get in the Holiday 'Spirit': Boozy Advent Calendars
The Drink Nation 2014 Holiday Gift Guide: 25 Gift Ideas for the Enthused Drinkers on Your List
Home Bar Project: How to Make a Whiskey Sour
2 Gingers Below Features
From Around The Web

Feedback

How are we doing? Tell us what you like or don't like and how we can improve. We would love to hear your thoughts!

*Name:
*E-mail:
*Suggestions:
 
Home Bar Project: How to Make a Whiskey Sour

Home Bar Project: How to Make a Whiskey Sour

Have you ever dreamed of having an amazing home bar, filled with bottles you actually use and the tools you need to execute a finely crafted cocktail?...read more ›

by The Drink Nation Nov 24, 2014
Countdown to Christmas Like an Adult with a DIY Beer Advent Calendar

Countdown to Christmas Like an Adult with a DIY Beer Advent Calendar

The only chocolate you'll find in this advent calendar is in a Double Chocolate Stout....read more ›

by Ryan Hudak Nov 20, 2014
4 Reasons Why Thanksgiving Eve is Biggest Drinking Night of the Year

4 Reasons Why Thanksgiving Eve is Biggest Drinking Night of the Year

Why is Thanksgiving Eve a big party night? It's the perfect storm for drinking fun. ...read more ›

by The Drink Nation Nov 25, 2013
SPONSORED
Perennial Funding - rectangle
Top 20 Drinking Quotes of All Time

Top 20 Drinking Quotes of All Time

Writers and musicians have a long, storied history with alcohol, and that intimacy with the bottle shows through in the memorable lines these artists ...read more ›

by Jenny An Sep 3, 2013
Beaujolais & Burgers: A Successful Pairing

Beaujolais & Burgers: A Successful Pairing

Almost everyone loves burgers, but what about burgers and wine? Chilled red wine at that!...read more ›

by Swabreen Bakr Nov 18, 2014
Home Bar Project: How to Make an Old Fashioned

Home Bar Project: How to Make an Old Fashioned

Have you ever dreamed of having an amazing home bar, filled with bottles you actually use and the tools you need to execute a fine crafted cocktail? E...read more ›

by The Drink Nation Nov 17, 2014
Le Beaujolais Nouveau Est Arrive!

Le Beaujolais Nouveau Est Arrive!

Beaujolais Nouveau isn't expensive; actually, it's pretty darn affordable....read more ›

by Melissa Auman Greiner Nov 17, 2014
The Drink Nation Presents: The Home Bar Project

The Drink Nation Presents: The Home Bar Project

Have you ever dreamed of having an amazing home bar, filled with bottles you actually use and the tools you need to execute a fine crafted cocktail? E...read more ›

by The Drink Nation Nov 14, 2014
Kentucky Bar Mocks Pappy Seekers with Pappy Van Winkle Jell-O Shots

Kentucky Bar Mocks Pappy Seekers with Pappy Van Winkle Jell-O Shots

Pappy Jell-O shots. Just what the doctor ordered....read more ›

by Ryan Hudak Nov 14, 2014
Sierra Nevada is the Official Beer of the 2015 World Ski Championships

Sierra Nevada is the Official Beer of the 2015 World Ski Championships

The world's best skiers will descend on the slopes of the Rocky Mountains in February....read more ›

by Carrie Dow Nov 14, 2014
SPONSORED
Read The Drink Nation Anywhere You Are
View all Articles

Sign up to get weekly drinking news, bar reviews, events and more sent directly to your inbox!

Close