THE DRINK NATION IS A FREE RESOURCE FOR FINDING EVERYTHING AWESOME ABOUT DRINKING IN YOUR LOCATION
2 Gingers Header

James Bond Swaps Martinis for Heinekens - POLL

by The Drink Nation on May 24, 2012 in Culture
James Bond Swaps Martinis for Heinekens - POLL

In Skyfall, the forthcoming 007 flick due in theaters this November, instead of sipping a martini, James Bond will swig a Heineken. Not everyone is pleased by this development, which netted the movie’s producers a cool $45 million for the placement, including actor George Lazenby, who played the British spy in 1969’s On Her Majesty’s Secret Service, according to TMZ.

The news of the swap was actually first announced back in March, but we got so distracted by sister brand Newcastle’s “It’s not a chalice, it’s a glass” campaign that we missed the Bond beer bomb. There’s no question as to the reason for the brew inclusion in the movie — it was widely recognized as a matter of funding.

"This movie costs a lot of money to make, it costs as nearly as much again if not more to promote, so we go where we can,” current Bond actor Daniel Craig told Moviefone.

We can easily picture Craig’s character throwing down a few brews (Roger Moore, not so much). Thanks to the craft brewing renaissance, beer today is in a much cooler strata than it has been in a long time. While Heineken certainly doesn’t qualify as craft or independent, we’d rather see the world’s most well-known spook drinking out of one of the green, Holland-made bottles than hear him say, “Ciroc martini, please. Shaken, not stirred.”

What do you think about the Bond brew development? Should the filmmakers have stayed true to author Ian Fleming’s libation of choice? Or has it become a boy-meets-beer kind of world. Let us know in the poll below, or add a comment with your thoughts.

Heineken for Bond: Love it or Hate it?

Hate it. Martini is Bond's drink; don't mess with tradition.0%
Love it. (Ok, don't mind it.) Beer is on the upswing.0%

 

Recent Articles
Bartenders Come Up with a Drinkable Compendium for the Films of Wes Anderson
Martha Stewart Swears Gin Improved Her Scrabble Game
Turns Out Most Craft Rye Whiskeys Are Actually Mass Produced at the Same Indiana Factory
2 Gingers Below Features
From Around The Web

Feedback

How are we doing? Tell us what you like or don't like and how we can improve. We would love to hear your thoughts!

*Name:
*E-mail:
*Suggestions:
 
Turns Out Most Craft Rye Whiskeys Are Actually Mass Produced at the Same Indiana Factory

Turns Out Most Craft Rye Whiskeys Are Actually Mass Produced at the Same Indiana Factory

Is it truly small-batch or simply a small stretch of the truth? ...read more ›

by The Drink Nation Jul 29, 2014
Trends: Vodka Going Back to Basics

Trends: Vodka Going Back to Basics

While we've seen everything from glazed donuts to peanut butter and jelly vodka in recent years, the next big thing is the pristine, unadulterated fla...read more ›

by The Drink Nation Jul 28, 2014
Less Blurry Memories of Tales of the Cocktail 2014 in New Orleans

Less Blurry Memories of Tales of the Cocktail 2014 in New Orleans

Because not everyone made it this year, we brought back some photographs from Tales of the Cocktail 2014 for your viewing pleasure. If they're a littl...read more ›

by Karen Locke Jul 28, 2014
SPONSORED
Perennial Funding - rectangle
Top 20 Drinking Quotes of All Time

Top 20 Drinking Quotes of All Time

Writers and musicians have a long, storied history with alcohol, and that intimacy with the bottle shows through in the memorable lines these artists ...read more ›

by Jenny An Sep 3, 2013
Drinking Trends at Tales of the Cocktail 2014

Drinking Trends at Tales of the Cocktail 2014

Some of the trends we noticed, we've seen before, others may never take flight but either way we love what's going on in the hotbed of cocktail trends...read more ›

by Karen Locke Jul 28, 2014
Video of Drunk Guy Fighting a Bus Stop Sign Serves as a Good Reminder to Drink Responsibly

Video of Drunk Guy Fighting a Bus Stop Sign Serves as a Good Reminder to Drink Responsibly

Watch as the highly intoxicated dude goes a couple rounds with a completely inanimate object...read more ›

by The Drink Nation Jul 25, 2014
Beam Suntory Expands Laphroaig Portfolio with the Rollout of Laphroaig Select

Beam Suntory Expands Laphroaig Portfolio with the Rollout of Laphroaig Select

Inspiration for Laphroaig Select comes from both American bourbon traditions and the history and family lineag...read more ›

by The Drink Nation Jul 24, 2014
Marcus Samuelsson, Martha Stewart and Other Big Names on Tap for Atlantic City Food and Wine Festival, July 25 - 27
by Drink NJ Shore Jul 22, 2014
6 Myths About Tequila Debunked

6 Myths About Tequila Debunked

Tequila has come a long way from its rowdy frat-party and skull-crushing hangover reputation...read more ›

by The Drink Nation Jul 22, 2014
Feeling Anything But Blue at Blue Spruce Brewing Company

Feeling Anything But Blue at Blue Spruce Brewing Company

In Centennial, you'll find some great brews at Blue Spruce Brewing as well as an eclectic menu that pairs well with all their offerings....read more ›

by Nathan Solheim Jul 22, 2014
SPONSORED
Read The Drink Nation Anywhere You Are
View all Articles

Sign up to get weekly drinking news, bar reviews, events and more sent directly to your inbox!

Close