What does the beer industry do when sales are flagging? Flood the market with new beers! With overall beer sales down across the U.S. (while craft beer steadily gains a share), mainstream brewers are finding solace in the growing popularity of malternatives — malt beverages juiced with fruit or other flavorings — whose sales grew 15% by volume between 2010 and 2011. So you’re not seeing quintuple when you’re spotting multiple versions of shandies — beer spiked with lemonade — on the shelves where before there were none. And with summer coming, we can expect to see many more.
Typical Yanks are just now discovering shandies while Brits and other Europeans have relied on them as a cooling summer staple for a century. With Leinenkugel burning up the market (their shandy has its own Facebook page), other breweries are stepping into the brush. Enter Utica, NY-based Saranac, which released its Shandy Lager & Lemonade this spring and appears to be the only craft brewer so far to do so. (Boston Beer Co. is releasing a Sam Adams variation on the shandy called a radler, and the company’s craft brew incubator, Alchemy and Science, has released Curious Traveler Shandy under the brand The House of Shandy Beer Company.)
Saranac’s version is exceptionally pale and exceedingly clear. It pours heady but quickly absorbs most of the head until it’s left with a clean, snow-white foam that clings to the edges and lightly coats the surface. Add to this the focused yet gentle lines of bubbles that float to surface and you realize what you’re looking at is a very pretty beer.
The 3.5% ABV liquid drinks so quickly that it was gone before I finished the review. There’s little that actually tastes like beer in this beverage — not a hint of noticeable flavor of hops, malt or yeast. What you do get is the feel of a mild, spritzy lemonade or an Italian lemon soda that very quickly turns sweet just before your mouth decides whether or not it wants to pucker. The tartness does last long enough to poke the underside of the tongue (in a friendly way), though the finish is just a touch medicinal.
This is an ideal quaff to pair with whitefish or salad drizzled with vinaigrette, or to serve to friends who don’t like the taste of beer – who, incidentally, are the exact audience the industry is trying to capture with the mass marketing of the shandy. Saranac beer is available in 26 states, most East of the Mississippi (although their soft-drink products — which include root beer, orange cream soda and ginger beer — are available in Arizona and California).
Have you tried a pre-made shandy? Mixed up your own? Let us know what you think in the comments.
New York based brewery Southern Tier has announced their latest spring release - 'Thick Mint,' an imperial stout brewed with chocolate and mint. ...read more ›
Have you ever dreamt of trying a cocktail only seen before in a cartoon, like the 'Flaming Homer' from The Simpsons? While that may seem like an oddly...read more ›
In this installment of Behind the Bar, we were lucky enough to interview Madame St. Germain herself, Camille V...read more ›
If you're the kind of alcoholic who needs to have booze on your person at all times, Groupon has just the product for you: prosecco-flavored nail poli...read more ›
A recent IndieGoGo campaign has resulted in a coffee table with everything you could want: the Sobro Refrigera...read more ›
Soon, you'll be able to enjoy cold brew coffee with the alcohol percentage of a strong beer with Bad Larry's Cold Hard Coffee. ...read more ›
In what is undoubtedly the company's latest publicity stunt, Budweiser announced Saturday, March 11 at SXSW in Austin, Texas that they are looking int...read more ›
The publicly owned Scottish brewery announced their plans to crowdfund a craft beer hotel, called the "Dog House" via Indiegogo less than week ago. ...read more ›
Appleton Estate, the Jamaican rum label, is celebrating 20 years with its master distiller Joy Spence this year....read more ›
Guinness is getting into the Irish whiskey gave with Roe & Co, a blended Irish whiskey....read more ›
As if watching Magic Mike over and over again wasn't already good enough, Channing Tatum is gracing the world yet again, this time with his own line o...read more ›
Miller-Coors announced that Zima - which was originally discontinued in 2008 - will be buddying up (probably briefly) with its lineup of Henry's Hard ...read more ›