Bluecoat Gin - Leaderboard
THE DRINK NATION IS A FREE RESOURCE FOR FINDING EVERYTHING AWESOME ABOUT DRINKING IN YOUR LOCATION
Signup

Beer Cocktails Jump the Shark with Bud Light Lime-a-Rita

Mixed drink in a can
by The Drink Nation on Apr 24, 2012 in Beer
Beer Cocktails Jump the Shark with Bud Light Lime-a-Rita

One of the hottest trends in better bars around the nation is beer cocktails, which see the seemingly unorthodox mixing of beer with spirits, juices, bitters and syrups to create refreshing combinations that are perfect for drinking outdoors in warmer weather. With the just-released Bud Light Lime-a-Rita, Anheuser-Busch (AB) is jumping on the bandwagon and taking this idea to the convenience-craving masses.

Lime-a-Rita is an 8% ABV malt beverage “with natural flavors and caramel color,” according to the label, that AB says was inspired by drinkers’ existing habits of mixing Bud Light Lime into margaritas. Available across the country in 8-oz. and 24-oz. cans or 12-oz. bottles, the company encourages consumers to pour the liquid over ice before sipping.

(Of note, the product is toned down to 6% ABV so it can be sold along with beer in states that have percentage caps, like Maine, Mississippi, New Hampshire and Tennessee — which means folks in those states are also missing out on some great high-alcohol craft brews too, it would seem.)

Judging from a random sample of Twitter users who have referenced the drink, the Lime-a-Rita may be on its way to mainstream success, as the general opinion thus far has been positive. Beer enthusiasts are not convinced, however. Early reviews say the drink sips very sweet, with one user exhorting, “Dumb. Drink a beer and grow chest hair.”

Big Beer has been looking for ways to revive sagging sales, which dropped 1.5% by volume last year (even as craft beer sales continue to surge). The diversification into pre-mixed beer drinks (started in 2008 with the introduction of Clamato-containing Chelada) is seen as one way to bring customers back into the fold. The moves echo those of the soda corporations, who in recent decades have seen sales of their juice, water and energy drinks infringe on mainstays like Coca-Cola or Pepsi.

AB’s “margarita in a can” has been released just in time for Cinco de Mayo, which is celebrated in the U.S. in honor of Mexican heritage and pride, and often includes the imbibing of many Mex-inspired drinks. While Lime-a-Rita may offer convenience, our suggestion is to make the extra effort by picking up a few lemons or limes and some tequila (and maybe a crisp lager too) and mixing up your own, or just head to your favorite bar where pros can mix up a fresh cocktail for you, instead.

Recent Articles
The Secrets of Bourbon From Dane Huckelbridge, Author of 'Bourbon: A History of the American Spirit'
Colorado Wine Week Comes to a Front Range City Near You
Eat, Drink, and Jam the Day Away at Sound Bites, May 4
From Around The Web

Feedback

How are we doing? Tell us what you like or don't like and how we can improve. We would love to hear your thoughts!

*Name:
*E-mail:
*Suggestions:
 
Eat, Drink, and Jam the Day Away at Sound Bites, May 4

Eat, Drink, and Jam the Day Away at Sound Bites, May 4

DC Central Kitchen's Sound Bites festival is full of music, beer, cocktails, and delicious food that you won't want to miss out on. ...read more ›

by Drink DC Apr 21, 2014
Nostrana's Bitter 101: Amari Menu Will Get You Hooked

Nostrana's "Bitter 101: Amari" Menu Will Get You Hooked

Nostrana's "Bitter 101: Amari" menu features three-glass flights for $15. Try the beginner, intermediate or advanced flight after your next meal. ...read more ›

by Karen Locke Apr 21, 2014
Win a Pair of Tickets to the Sold Out SAVOR Craft Beer & Food Experience in Washington DC!

Win a Pair of Tickets to the Sold Out SAVOR Craft Beer & Food Experience in Washington DC!

We're giving away a pair of tickets to this year's sold out SAVOR Craft Beer & Food Experience in Washington D...read more ›

by The Drink Nation Apr 14, 2014
SPONSORED
Perennial Funding - rectangle
Top 20 Drinking Quotes of All Time

Top 20 Drinking Quotes of All Time

Writers and musicians have a long, storied history with alcohol, and that intimacy with the bottle shows through in the memorable lines these artists ...read more ›

by Jenny An Sep 3, 2013
Craft Brewed and Nude: No Clothes Allowed at This Beer Fest

Craft Brewed and Nude: No Clothes Allowed at This Beer Fest

The dress code requires birthday suits at this brew fest in Pennsylvania's Poconos...read more ›

by The Drink Nation Apr 21, 2014
Drink Green: 8 Sustainable Spirits for Eco-Friendly Cocktails

Drink Green: 8 Sustainable Spirits for Eco-Friendly Cocktails

It's now easy to stock your liquor cabinet with environmentally friendly liquors. Check out our top picks....read more ›

by Robin Shreeves Apr 21, 2014
Official Easter Cocktail: Zombie Peep Corpse Reviver

Official Easter Cocktail: Zombie Peep Corpse Reviver

Many offerings have been made to the Easter cocktail recipe gods, but we have come up with the most appropriate of all....read more ›

by The Drink Nation Apr 17, 2014
Bars That Rock: The Essential Guide to Drinking and Rocking Out in Philadelphia

Bars That Rock: The Essential Guide to Drinking and Rocking Out in Philadelphia

For your drinking and listening pleasures, we've rounded-up the city's best bars with live music. ...read more ›

by Polly Math Apr 14, 2014
Win a Pair of Tickets to the Sold Out SAVOR Craft Beer & Food Experience in Washington DC!

Win a Pair of Tickets to the Sold Out SAVOR Craft Beer & Food Experience in Washington DC!

We're giving away a pair of tickets to this year's sold out SAVOR Craft Beer & Food Experience in Washington D...read more ›

by The Drink Nation Apr 14, 2014
Smoke 'Em If Ya Got 'Em: Where to Celebrate 4/20 in Denver

Smoke 'Em If Ya Got 'Em: Where to Celebrate 4/20 in Denver

Where to catch some of music's dopest acts and other smokin' good times on this "high holiday." ...read more ›

by Carrie Dow Apr 14, 2014
SPONSORED
Read The Drink Nation Anywhere You Are
View all Articles

Sign up to get weekly drinking news, bar reviews, events and more sent directly to your inbox!

Close