THE DRINK NATION IS A FREE RESOURCE FOR FINDING EVERYTHING AWESOME ABOUT DRINKING IN YOUR LOCATION

Beer Cocktails Jump the Shark with Bud Light Lime-a-Rita

Mixed drink in a can
by The Drink Nation on Apr 24, 2012 in Beer
Beer Cocktails Jump the Shark with Bud Light Lime-a-Rita

One of the hottest trends in better bars around the nation is beer cocktails, which see the seemingly unorthodox mixing of beer with spirits, juices, bitters and syrups to create refreshing combinations that are perfect for drinking outdoors in warmer weather. With the just-released Bud Light Lime-a-Rita, Anheuser-Busch (AB) is jumping on the bandwagon and taking this idea to the convenience-craving masses.

Lime-a-Rita is an 8% ABV malt beverage “with natural flavors and caramel color,” according to the label, that AB says was inspired by drinkers’ existing habits of mixing Bud Light Lime into margaritas. Available across the country in 8-oz. and 24-oz. cans or 12-oz. bottles, the company encourages consumers to pour the liquid over ice before sipping.

(Of note, the product is toned down to 6% ABV so it can be sold along with beer in states that have percentage caps, like Maine, Mississippi, New Hampshire and Tennessee — which means folks in those states are also missing out on some great high-alcohol craft brews too, it would seem.)

Judging from a random sample of Twitter users who have referenced the drink, the Lime-a-Rita may be on its way to mainstream success, as the general opinion thus far has been positive. Beer enthusiasts are not convinced, however. Early reviews say the drink sips very sweet, with one user exhorting, “Dumb. Drink a beer and grow chest hair.”

Big Beer has been looking for ways to revive sagging sales, which dropped 1.5% by volume last year (even as craft beer sales continue to surge). The diversification into pre-mixed beer drinks (started in 2008 with the introduction of Clamato-containing Chelada) is seen as one way to bring customers back into the fold. The moves echo those of the soda corporations, who in recent decades have seen sales of their juice, water and energy drinks infringe on mainstays like Coca-Cola or Pepsi.

AB’s “margarita in a can” has been released just in time for Cinco de Mayo, which is celebrated in the U.S. in honor of Mexican heritage and pride, and often includes the imbibing of many Mex-inspired drinks. While Lime-a-Rita may offer convenience, our suggestion is to make the extra effort by picking up a few lemons or limes and some tequila (and maybe a crisp lager too) and mixing up your own, or just head to your favorite bar where pros can mix up a fresh cocktail for you, instead.

Recent Articles

Feedback

How are we doing? Tell us what you like or don't like and how we can improve. We would love to hear your thoughts!

*Name:
*E-mail:
*Suggestions:
 
Vodka-Infused Chocolate is Here to Ruin Your New Year's Resolutions

Vodka-Infused Chocolate is Here to Ruin Your New Year's Resolutions

The adult candy company, Sugarfina, is behind this sinful creation of vodka-infused chocolate cordials, and th...read more ›

by Jessie Donofrio Jan 10, 2018
'World's Most Expensive' Vodka Bottle Stolen, Later Found Empty

'World's Most Expensive' Vodka Bottle Stolen, Later Found Empty

The bar world was shaken last week when a bottle of vodka, reportedly the most expensive in the world at $1.3 million, was stolen from Cafe 33, a bar ...read more ›

by Alexander Frane Jan 9, 2018
Hangover-Free Cannabis Wine Now Being Sold in California

Hangover-Free Cannabis Wine Now Being Sold in California

Rebel Coast Winery was ready for California's change in legislation, as their marijuana-infused sauvignon blanc hit the shelves as the clock struck mi...read more ›

by Jessie Donofrio Jan 3, 2018
SPONSORED
A New Study Shows that Wine Glasses Are Getting Bigger and Bigger

A New Study Shows that Wine Glasses Are Getting Bigger and Bigger

Good news for winos: a new study from the University of Cambridge says that the size of a standard wine glass is a full seven times larger than it was...read more ›

by The Drink Nation Jan 3, 2018
Hero Kiwis Built an Island in New Zealand For a New Year's Eve Party

Hero Kiwis Built an Island in New Zealand For a New Year's Eve Party

A group of New Zealanders in the town of Tairua on the Coromandel peninsula rang in the New Year in the best w...read more ›

by Alexander Frane Jan 3, 2018
Behind the Bar: Jimmy Russell, Master Distiller of Wild Turkey for Over 63 Years

Behind the Bar: Jimmy Russell, Master Distiller of Wild Turkey for Over 63 Years

In this installment of Behind the Bar, The Drink Nation had the unique opportunity to chat with Jimmy Russell,...read more ›

by The Drink Nation Dec 20, 2017
Bud Light Goes Medieval Over Minneapolis Brewery's 'Dilly Dilly' Beer

Bud Light Goes Medieval Over Minneapolis Brewery's 'Dilly Dilly' Beer

A town crier dressed in Medieval garb showed up at Modist Brewery in Minneapolis to deliver a very unconventio...read more ›

by Jessie Donofrio Dec 12, 2017
A Twin Peaks Themed Bar is Opening in California

A Twin Peaks Themed Bar is Opening in California

TV show themed bars are nothing new at this point, but that doesn't make this one any less exciting, especially for David Lynch fans, as Eater LA repo...read more ›

by Alexander Frane Dec 12, 2017
Ring The Alarm! A Brooklyn Brewery Just Released Bieryonce, A Beer Dedicated to Queen B

Ring The Alarm! A Brooklyn Brewery Just Released Bieryonce, A Beer Dedicated to Queen B

The female owned and operated Lineup Brewery has released Bieryonce, a German pilsner named after and dedicate...read more ›

by Jessie Donofrio Dec 5, 2017
This Winemaker is Releasing A 'Saturday Night Live' Line

This Winemaker is Releasing A 'Saturday Night Live' Line

Live from New York, it's Saturday Night Wine! Your late-night Saturday drinking choices just got more thematic, as winemaker Lot18, in collaboration w...read more ›

by Alexander Frane Nov 30, 2017
SPONSORED
View all Articles

Sign up to get weekly drinking news, bar reviews, events and more sent directly to your inbox!

Close