One of the hottest trends in better bars around the nation is beer cocktails, which see the seemingly unorthodox mixing of beer with spirits, juices, bitters and syrups to create refreshing combinations that are perfect for drinking outdoors in warmer weather. With the just-released Bud Light Lime-a-Rita, Anheuser-Busch (AB) is jumping on the bandwagon and taking this idea to the convenience-craving masses.
Lime-a-Rita is an 8% ABV malt beverage “with natural flavors and caramel color,” according to the label, that AB says was inspired by drinkers’ existing habits of mixing Bud Light Lime into margaritas. Available across the country in 8-oz. and 24-oz. cans or 12-oz. bottles, the company encourages consumers to pour the liquid over ice before sipping.
(Of note, the product is toned down to 6% ABV so it can be sold along with beer in states that have percentage caps, like Maine, Mississippi, New Hampshire and Tennessee — which means folks in those states are also missing out on some great high-alcohol craft brews too, it would seem.)
Judging from a random sample of Twitter users who have referenced the drink, the Lime-a-Rita may be on its way to mainstream success, as the general opinion thus far has been positive. Beer enthusiasts are not convinced, however. Early reviews say the drink sips very sweet, with one user exhorting, “Dumb. Drink a beer and grow chest hair.”
Big Beer has been looking for ways to revive sagging sales, which dropped 1.5% by volume last year (even as craft beer sales continue to surge). The diversification into pre-mixed beer drinks (started in 2008 with the introduction of Clamato-containing Chelada) is seen as one way to bring customers back into the fold. The moves echo those of the soda corporations, who in recent decades have seen sales of their juice, water and energy drinks infringe on mainstays like Coca-Cola or Pepsi.
AB’s “margarita in a can” has been released just in time for Cinco de Mayo, which is celebrated in the U.S. in honor of Mexican heritage and pride, and often includes the imbibing of many Mex-inspired drinks. While Lime-a-Rita may offer convenience, our suggestion is to make the extra effort by picking up a few lemons or limes and some tequila (and maybe a crisp lager too) and mixing up your own, or just head to your favorite bar where pros can mix up a fresh cocktail for you, instead.
Green Flash Brewing's flagship beer, West Coast IPA, will be brewed, bottled and kegged for the European market starting in August....read more ›
Had enough of the viral phenomenon? You're not alone...read more ›
For a price, you can get just about anything you want in Las Vegas ...read more ›
Please donate at alsa.org...read more ›
These days, you're likelier to find one of the Hella Bitter crew climbing onto a huge tank for a whiff of the contents than you are to find him bellyi...read more ›
Writers and musicians have a long, storied history with alcohol, and that intimacy with the bottle shows through in the memorable lines these artists ...read more ›
The recall covers only bottles bearing specific production codes ...read more ›
In case you missed it, here's a look at one of the most picturesque wine events in the country....read more ›
An all out depletion of inventories is unlikely, but so are chances of prices falling any time soon...read more ›
Grab 'The 12 Bottle Bar' and you've got a practical and affordable guide to bartending at home. ...read more ›
Banana? Banana who? ...read more ›
At 4.9 percent ABV, the farmhouse ale can be consumed over long drinking sessions; its finish is clean, it's light on the palate and its straw-colorat...read more ›