THE DRINK NATION IS A FREE RESOURCE FOR FINDING EVERYTHING AWESOME ABOUT DRINKING IN YOUR LOCATION
San Diego Trip Giveaway Header

Beer Cocktails Jump the Shark with Bud Light Lime-a-Rita

Mixed drink in a can
by The Drink Nation on Apr 24, 2012 in Beer
Beer Cocktails Jump the Shark with Bud Light Lime-a-Rita

One of the hottest trends in better bars around the nation is beer cocktails, which see the seemingly unorthodox mixing of beer with spirits, juices, bitters and syrups to create refreshing combinations that are perfect for drinking outdoors in warmer weather. With the just-released Bud Light Lime-a-Rita, Anheuser-Busch (AB) is jumping on the bandwagon and taking this idea to the convenience-craving masses.

Lime-a-Rita is an 8% ABV malt beverage “with natural flavors and caramel color,” according to the label, that AB says was inspired by drinkers’ existing habits of mixing Bud Light Lime into margaritas. Available across the country in 8-oz. and 24-oz. cans or 12-oz. bottles, the company encourages consumers to pour the liquid over ice before sipping.

(Of note, the product is toned down to 6% ABV so it can be sold along with beer in states that have percentage caps, like Maine, Mississippi, New Hampshire and Tennessee — which means folks in those states are also missing out on some great high-alcohol craft brews too, it would seem.)

Judging from a random sample of Twitter users who have referenced the drink, the Lime-a-Rita may be on its way to mainstream success, as the general opinion thus far has been positive. Beer enthusiasts are not convinced, however. Early reviews say the drink sips very sweet, with one user exhorting, “Dumb. Drink a beer and grow chest hair.”

Big Beer has been looking for ways to revive sagging sales, which dropped 1.5% by volume last year (even as craft beer sales continue to surge). The diversification into pre-mixed beer drinks (started in 2008 with the introduction of Clamato-containing Chelada) is seen as one way to bring customers back into the fold. The moves echo those of the soda corporations, who in recent decades have seen sales of their juice, water and energy drinks infringe on mainstays like Coca-Cola or Pepsi.

AB’s “margarita in a can” has been released just in time for Cinco de Mayo, which is celebrated in the U.S. in honor of Mexican heritage and pride, and often includes the imbibing of many Mex-inspired drinks. While Lime-a-Rita may offer convenience, our suggestion is to make the extra effort by picking up a few lemons or limes and some tequila (and maybe a crisp lager too) and mixing up your own, or just head to your favorite bar where pros can mix up a fresh cocktail for you, instead.

Recent Articles
Perfect Punches for Your Super Bowl Party
Beer Review: Featherweight Pale Ale by Cannonball Creek Brewing
The Craft Beer Billionaire Club Adds A Member
Home Bar Project Below Features
From Around The Web

Feedback

How are we doing? Tell us what you like or don't like and how we can improve. We would love to hear your thoughts!

*Name:
*E-mail:
*Suggestions:
 
The Craft Beer Billionaire Club Adds A Member

The Craft Beer Billionaire Club Adds A Member

Sierra Nevada Brewing's Ken Grossman joins the minimal ranks of craft beer billionaires. ...read more ›

by Ryan Hudak Jan 27, 2015
Cocktail Courier: Better Drinks, Delivered

Cocktail Courier: Better Drinks, Delivered

Cocktail Courier delivers all the ingredients and information for crafting cocktail-bar worthy drinks right to your door....read more ›

by Seanan Forbes Jan 26, 2015
UK Company Creates Guinness Flavored Chips

UK Company Creates Guinness Flavored Chips

UK company releases original Guinness flavored and Guinness Rich Beef Chilli flavored potato chips. ...read more ›

by Kate Monzo Jan 26, 2015
SPONSORED
Perennial Funding - rectangle
Top 20 Drinking Quotes of All Time

Top 20 Drinking Quotes of All Time

Writers and musicians have a long, storied history with alcohol, and that intimacy with the bottle shows through in the memorable lines these artists ...read more ›

by Jenny An Sep 3, 2013
Brew Big Red: A Brewery Tour of Lincoln, NE

Brew Big Red: A Brewery Tour of Lincoln, NE

The college town of Lincoln, Nebraska is home to plenty of impressive taps....read more ›

by Carrie Dow Jan 26, 2015
Home Bar Project: How to Make a French 75

Home Bar Project: How to Make a French 75

Have you ever dreamed of having an amazing home bar, filled with bottles you actually use and the tools you need to execute a finely crafted cocktail?...read more ›

by The Drink Nation Jan 26, 2015
10 Session-Friendly Craft Brews to Drink Instead of Light Beer on Super Bowl Sunday

10 Session-Friendly Craft Brews to Drink Instead of Light Beer on Super Bowl Sunday

Somewhere along the way, watching pro sports became synonymous with drinking light beers, but there are plenty...read more ›

by The Drink Nation Jan 26, 2015
Anheuser-Busch Buys Seattle's Elysian Brewing in a Deal No One Saw Coming

Anheuser-Busch Buys Seattle's Elysian Brewing in a Deal No One Saw Coming

It was announced Friday that Elysian Brewing in Seattle has been sold to Anheuser-Busch. ...read more ›

by The Drink Nation Jan 23, 2015
Follow Grapes from Seed to Bottle in New Film 'A Year in Champagne'

Follow Grapes from Seed to Bottle in New Film 'A Year in Champagne'

This David Kennard film explores the story of the Champagne region and the 'magical transformation' of grapes ...read more ›

by Kate Monzo Jan 22, 2015
Where to Get Caffeinated in DC with a Boozy Twist

Where to Get Caffeinated in DC with a Boozy Twist

Sometimes you need a little boost to get through your day. ...read more ›

by Mara Kurlandsky Jan 22, 2015
SPONSORED
Read The Drink Nation Anywhere You Are
View all Articles

Sign up to get weekly drinking news, bar reviews, events and more sent directly to your inbox!

Close