THE DRINK NATION IS A FREE RESOURCE FOR FINDING EVERYTHING AWESOME ABOUT DRINKING IN YOUR LOCATION
Home Bar Project Leaderboard Below Navigation

Beer Cocktails Jump the Shark with Bud Light Lime-a-Rita

Mixed drink in a can
by The Drink Nation on Apr 24, 2012 in Beer
Beer Cocktails Jump the Shark with Bud Light Lime-a-Rita

One of the hottest trends in better bars around the nation is beer cocktails, which see the seemingly unorthodox mixing of beer with spirits, juices, bitters and syrups to create refreshing combinations that are perfect for drinking outdoors in warmer weather. With the just-released Bud Light Lime-a-Rita, Anheuser-Busch (AB) is jumping on the bandwagon and taking this idea to the convenience-craving masses.

Lime-a-Rita is an 8% ABV malt beverage “with natural flavors and caramel color,” according to the label, that AB says was inspired by drinkers’ existing habits of mixing Bud Light Lime into margaritas. Available across the country in 8-oz. and 24-oz. cans or 12-oz. bottles, the company encourages consumers to pour the liquid over ice before sipping.

(Of note, the product is toned down to 6% ABV so it can be sold along with beer in states that have percentage caps, like Maine, Mississippi, New Hampshire and Tennessee — which means folks in those states are also missing out on some great high-alcohol craft brews too, it would seem.)

Judging from a random sample of Twitter users who have referenced the drink, the Lime-a-Rita may be on its way to mainstream success, as the general opinion thus far has been positive. Beer enthusiasts are not convinced, however. Early reviews say the drink sips very sweet, with one user exhorting, “Dumb. Drink a beer and grow chest hair.”

Big Beer has been looking for ways to revive sagging sales, which dropped 1.5% by volume last year (even as craft beer sales continue to surge). The diversification into pre-mixed beer drinks (started in 2008 with the introduction of Clamato-containing Chelada) is seen as one way to bring customers back into the fold. The moves echo those of the soda corporations, who in recent decades have seen sales of their juice, water and energy drinks infringe on mainstays like Coca-Cola or Pepsi.

AB’s “margarita in a can” has been released just in time for Cinco de Mayo, which is celebrated in the U.S. in honor of Mexican heritage and pride, and often includes the imbibing of many Mex-inspired drinks. While Lime-a-Rita may offer convenience, our suggestion is to make the extra effort by picking up a few lemons or limes and some tequila (and maybe a crisp lager too) and mixing up your own, or just head to your favorite bar where pros can mix up a fresh cocktail for you, instead.

Recent Articles

Feedback

How are we doing? Tell us what you like or don't like and how we can improve. We would love to hear your thoughts!

*Name:
*E-mail:
*Suggestions:
 
The Inventor of St. Germain, Robert J. Cooper, Has Passed Away at 39

The Inventor of St. Germain, Robert J. Cooper, Has Passed Away at 39

The inventor of St. Germain passed away on Monday, April 25, 2016....read more ›

by Alexander Frane May 2, 2016
Make This Purple Cocktail To Honor Prince's Memory

Make This Purple Cocktail To Honor Prince's Memory

Make this delicious purple cocktail to honor Prince's memory....read more ›

by The Drink Nation Apr 21, 2016
This Late Night L.A. Restaurant is Serving Boozy Bowls of Classic Kids Cereal

This Late Night L.A. Restaurant is Serving Boozy Bowls of Classic Kids Cereal

Grab a boozy, late-night breakfast at L.A.'s newest concept....read more ›

by Alexander Frane Apr 19, 2016
SPONSORED
Drink Nation Store Rectangle
Disney's Tower of Terror Is Getting a Bar

Disney's Tower of Terror Is Getting a Bar

Disney's Tower of Terror is getting its very own bar....read more ›

by Alexander Frane Apr 15, 2016
Bulleit Is Releasing a Barrel Proof Bourbon

Bulleit Is Releasing a Barrel Proof Bourbon

Bulleit is releasing a barrel proof version of their whiskey, at least to shops in Kentucky....read more ›

by Alexander Frane Apr 13, 2016
Here's What People Really Look Like After 3 Glasses of Wine

Here's What People Really Look Like After 3 Glasses of Wine

Check out this revealing photo series about what people really look like after a few glasses of wine....read more ›

by Drink Philly Apr 12, 2016
New Bill Paying App, Full Society, Is Helping Baltimore Diners Give Back

New Bill Paying App, Full Society, Is Helping Baltimore Diners Give Back

With Full Society, Baltimore diners can pay their bill, split the bill, tip, and donate to one of the non-prof...read more ›

by Jennifer Waldera Apr 4, 2016
Bar Rescue Host Jon Taffer Thinks Mezcal & Mescaline Are Made From the Same Thing

Bar Rescue Host Jon Taffer Thinks Mezcal & Mescaline Are Made From the Same Thing

Jon Taffer of Bar Rescue spends his days teaching people how to run bars, but seems to have a few gaps in his ...read more ›

by Nina Starner Apr 1, 2016
Top 20 'Guy Walks Into a Bar' Jokes of All Time
by The Drink Nation Mar 31, 2016
Bold Brewers Add Squid Ink to Experimental Beers

Bold Brewers Add Squid Ink to Experimental Beers

You've probably seen squid ink in pasta, but what about in beer?...read more ›

by Alexander Frane Mar 29, 2016
SPONSORED
View all Articles

Sign up to get weekly drinking news, bar reviews, events and more sent directly to your inbox!

Close