Nothing is more American than capitalism, and what’s more capitalistic than profiting off strife? That seems to be the approach that Boston Beer Company, the makers of Sam Adams beer and Angry Orchard cider, is taking: The Wall Street Journal recently reported that the brewery has registered to trademark the term “Brexit” for their product.
Brexit is, of course, the word coined to describe the United Kingdom’s contentious decision to withdraw from the European Union. The Leave vote affects hundreds of millions of people in the UK, the EU, and beyond. Now, according to a spokesperson from Boston Beer Company, it will be used on one of the company’s hard ciders. Currently, there’s no report on exactly how it will be used, but we’re sure it’ll be appropriate for this profound, divisive, and monumental event.
Photo via Flickr user Jinx!
New York based brewery Southern Tier has announced their latest spring release - 'Thick Mint,' an imperial stout brewed with chocolate and mint. ...read more ›
Have you ever dreamt of trying a cocktail only seen before in a cartoon, like the 'Flaming Homer' from The Simpsons? While that may seem like an oddly...read more ›
In this installment of Behind the Bar, we were lucky enough to interview Madame St. Germain herself, Camille V...read more ›
If you're the kind of alcoholic who needs to have booze on your person at all times, Groupon has just the product for you: prosecco-flavored nail poli...read more ›
A recent IndieGoGo campaign has resulted in a coffee table with everything you could want: the Sobro Refrigera...read more ›
Soon, you'll be able to enjoy cold brew coffee with the alcohol percentage of a strong beer with Bad Larry's Cold Hard Coffee. ...read more ›
In what is undoubtedly the company's latest publicity stunt, Budweiser announced Saturday, March 11 at SXSW in Austin, Texas that they are looking int...read more ›
The publicly owned Scottish brewery announced their plans to crowdfund a craft beer hotel, called the "Dog House" via Indiegogo less than week ago. ...read more ›
Appleton Estate, the Jamaican rum label, is celebrating 20 years with its master distiller Joy Spence this year....read more ›
Guinness is getting into the Irish whiskey gave with Roe & Co, a blended Irish whiskey....read more ›
As if watching Magic Mike over and over again wasn't already good enough, Channing Tatum is gracing the world yet again, this time with his own line o...read more ›
Miller-Coors announced that Zima - which was originally discontinued in 2008 - will be buddying up (probably briefly) with its lineup of Henry's Hard ...read more ›