Sonoma Trip 2014 Header Ad
THE DRINK NATION IS A FREE RESOURCE FOR FINDING EVERYTHING AWESOME ABOUT DRINKING IN YOUR LOCATION
2 Gingers Header

Coors Light Thinks Skiers and Snowboarders Can't Tell How Cold It Is Outside

by The Drink Nation on Feb 21, 2013 in Beer
Coors Light Thinks Skiers and Snowboarders Can't Tell How Cold It Is Outside

You may not drink the beer, but you probably have heard of the Coors Light cans that change color with temperature. When the mountains on the label turn blue, that’s a sign the beer is cold enough to drink. Why you need to depend on your eyes to tell you this, we’re not sure (because your sense of touch must be as impaired as your sense of taste if you drink that beer, maybe?), but it’s a neat bit of technology nonetheless.

Now comes news Coors Light has partnered with K2 Sports, a Seattle-based sports equipment maker that runs 40 international brands. Products are mostly cold-weather sports geared, such as skis, snowboards, snowshoes and outdoor apparel. Can you guess what’s coming?

Yes, the partnership has resulted in K2/Coors Light cold-activated skis and K2/Coors Banquet cold-activated snowboards. Not “activated,” in the send of sports activity, though. Just like the cans, these skis and boards have graphics of mountain imagery that will turn blue at the right temperature. According to a rep from the company, that’s “a sign that it’s time to hit the slopes.”

Even more exciting, if possible, is that Coors will be running several text-to-win and Facebook contests over the next few months. Some of the prizes are pretty cool, actually, and include trips to the Stevens Pass outdoor resort Kamp K2 and the aforementioned snowboards and skis, plus some branded apparel and accessories.

So, if you’ve been in the dire position of wanting to go out and ski, but were stymied because you just weren’t sure if it was cold enough at that very moment, your problems are now over. Thanks, Coors Light.

Recent Articles
Martha Stewart Swears Gin Improved Her Scrabble Game
Turns Out Most Craft Rye Whiskeys Are Actually Mass Produced at the Same Indiana Factory
Trends: Vodka Going Back to Basics
From Around The Web

Feedback

How are we doing? Tell us what you like or don't like and how we can improve. We would love to hear your thoughts!

*Name:
*E-mail:
*Suggestions:
 
Trends: Vodka Going Back to Basics

Trends: Vodka Going Back to Basics

While we've seen everything from glazed donuts to peanut butter and jelly vodka in recent years, the next big thing is the pristine, unadulterated fla...read more ›

by The Drink Nation Jul 28, 2014
Less Blurry Memories of Tales of the Cocktail 2014 in New Orleans

Less Blurry Memories of Tales of the Cocktail 2014 in New Orleans

Because not everyone made it this year, we brought back some photographs from Tales of the Cocktail 2014 for your viewing pleasure. If they're a littl...read more ›

by Karen Locke Jul 28, 2014
Drinking Trends at Tales of the Cocktail 2014

Drinking Trends at Tales of the Cocktail 2014

Some of the trends we noticed, we've seen before, others may never take flight but either way we love what's going on in the hotbed of cocktail trends...read more ›

by Karen Locke Jul 28, 2014
SPONSORED
Perennial Funding - rectangle
Top 20 Drinking Quotes of All Time

Top 20 Drinking Quotes of All Time

Writers and musicians have a long, storied history with alcohol, and that intimacy with the bottle shows through in the memorable lines these artists ...read more ›

by Jenny An Sep 3, 2013
Video of Drunk Guy Fighting a Bus Stop Sign Serves as a Good Reminder to Drink Responsibly

Video of Drunk Guy Fighting a Bus Stop Sign Serves as a Good Reminder to Drink Responsibly

Watch as the highly intoxicated dude goes a couple rounds with a completely inanimate object...read more ›

by The Drink Nation Jul 25, 2014
Beam Suntory Expands Laphroaig Portfolio with the Rollout of Laphroaig Select

Beam Suntory Expands Laphroaig Portfolio with the Rollout of Laphroaig Select

Inspiration for Laphroaig Select comes from both American bourbon traditions and the history and family lineag...read more ›

by The Drink Nation Jul 24, 2014
Marcus Samuelsson, Martha Stewart and Other Big Names on Tap for Atlantic City Food and Wine Festival, July 25 - 27
by Drink NJ Shore Jul 22, 2014
6 Myths About Tequila Debunked

6 Myths About Tequila Debunked

Tequila has come a long way from its rowdy frat-party and skull-crushing hangover reputation...read more ›

by The Drink Nation Jul 22, 2014
Feeling Anything But Blue at Blue Spruce Brewing Company

Feeling Anything But Blue at Blue Spruce Brewing Company

In Centennial, you'll find some great brews at Blue Spruce Brewing as well as an eclectic menu that pairs well with all their offerings....read more ›

by Nathan Solheim Jul 22, 2014
Narragansett Brings Back Iconic 'Jaws' Can

Narragansett Brings Back Iconic 'Jaws' Can

With the rollout of the new retro can, 'gansett's adopting a real live shark ...read more ›

by The Drink Nation Jul 18, 2014
SPONSORED
Read The Drink Nation Anywhere You Are
View all Articles

Sign up to get weekly drinking news, bar reviews, events and more sent directly to your inbox!

Close