Good Ad/Bad Ad: Miller Lite vs. Dos Equis

In this feature, we take a look at a beer, spirit or wine ads or marketing campaigns. Then we put it to our readers: which ad do you like better? At the end of the season, we’ll have a “best of” and “worst of” bracket face-off.

In this week’s installment, we pit a Miller Lite “Man Card” spot against Dos Equis’ most interesting man in the world.

Miller Lite’s “Man Card” commercial features dudes hanging out at a bar when one of them makes the mistake of ordering “just any” light beer. His friend promptly subtracts the second of three metaphorical “man cards” from him, the first having been lost when the errant hombre invited his friends to accompany him to the bathroom. Even the ladies in the bar know that just isn’t suave.

Mexican-based Cuauhtémoc Moctezuma Brewery (currently a subsidiary of Heineken) partnered with worldwide marketing firm Euro RSCC to create the “Most Interesting Man in the World” commercials promoting Dos Equis lager. The segments feature a series of narrated hyperboles in which the most interesting man (actor Jonathan Goldsmith) is the person we all wish we could be, and – when not setting trends or stealing your girlfriend – drinks Dos Equis.

So, which ad is better? Place your vote below.

Miller Lite has a point, men should care which beer they order, and should never go to the loo in groups.

Preferring Dos Equis, speaking French in Russian and doing handstands on horses fells all competition

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Miller Lite has a point, men should care which beer they order, and should never go to the loo in groups.0%

Preferring Dos Equis, speaking French in Russian and doing handstands on horses fells all competition 0%