In most cases, the best beer is fresh beer, and the way that beer gets from brewers’ tanks into your glass is via keg. More than just metal barrels, beer kegs are equipped with a complicated valve mechanism that allows suds to flow out with optimum carbonation while keeping the inside vacuum fresh. They’re a key component in beer distribution, and they don’t come cheap.
Despite the relatively large size of the stainless steel containers, kegs often go missing. Whether it’s kegs full of beer rented out for parties that mistakenly aren’t returned (you don’t actually buy the keg itself, just the beer inside), or empty kegs misplaced during a tap change at a busy bar, keg loss happens. Breweries, who are the owners of the kegs they use, must absorb the cost.
The Brewers Association (BA) estimates that keg loss costs craft brewers up to $1.37 per barrel of beer produced annually. Looking at craft beer sales as a whole, the hit to the industry can be up to $15.8 million each year. This unnecessarily drives up the cost of beer, which is in no one’s best interest.
Enter KegReturn.com. Just launched this week, this BA project aims to make it easy to return kegs to their proper origin. The site has a tool that anyone who finds a stray keg can use to easily identify the rightful owner, by searching via markings, numbers, text or other identifying characteristics. There’s also a place for breweries to register their kegs on the site, after they sign up as a member (signup is free, or Homebrewers Association and BA members can use their current login for access).
Another feature on the site is a Code of Keg Conduct, with sections for brewers, wholesalers, retailers, homebrewers, consumers, scrap yards and other entities that come in contact with the barrels. There’s also a list of keg etiquette, which presents The Golden Rule of keg conduct and breaks down federal and state laws on handling of the containers.
So next time you come across a stray keg, instead of lugging it home and turning it into a coffee table, do the right thing — hit up KegReturn.com and send it home instead.
Just in case you weren't yet tired of pictures of cats on the Internet (and really, nobody is), we have a new Instagram account for you to check out. ...read more ›
Michael McConaughey named his son after his favorite beer, and after n...read more ›
This year's Great American Beer Festival was larger and more delicious than ever....read more ›
First, a Harry Potter-themed bar opens up, and now, you can enjoy a Christmas feast in the Great Hall itself. What a time for Potter fans!...read more ›
Dogfish Head announced today they have sold a 15% stake in the company to a private equity company....read more ›
Writers and musicians have a long, storied history with alcohol, and that intimacy with the bottle shows through in the memorable lines these artists ...read more ›
Make your cocktails shimmer and shine by mixing in some Unicorn Tears. ...read more ›
Big things are happening at Boston Beer Company as proved by founder Jim Koch over the weekend....read more ›
This past weekend saw the 29th Annual Great American Beer Festival come and go. Cheers to all the great beers shared at the festival and congrats to t...read more ›
The Sunland Baobab is one of the world's largest trees. Inside its hollow trunks, patrons can enjoy a drink or two at a specially crafted bar....read more ›
The world's largest commercial beer competition, the Great American Beer Festival, took place over the weekend in Denver....read more ›
Oskar Blues has taken over the Rocky Mountains of Colorado and the Pisgah Forest of North Carolina....read more ›