THE DRINK NATION IS A FREE RESOURCE FOR FINDING EVERYTHING AWESOME ABOUT DRINKING IN YOUR LOCATION
Home Bar Project Leaderboard Below Navigation

Crafty Cartons: Origami's Greatest Achievement

The paper growler is here
Crafty Cartons: Origami's Greatest Achievement

Crafty Carton is one of those ideas that once you see it, you wonder why it didn’t come about earlier. It doesn’t take long to understand the product — a disposable, paper container, similar to a milk carton, which can be filled with up to two pints (32 ounces) of draft beer. Produced by NJ-based Leisure Pak, this is the apex of 400 years of the origami arts: a paper growler.

Paper containers definitely hold some advantages over the traditional glass. For the proprietor of a pub or taproom, the cost difference is significant. Even at wholesale pricing, most glass growlers run $3–$6 each. Compare that to the Crafty Cartons, which cost about $0.50 each. Plus, a whole stack of cartons has the same footprint as just one glass growler. They can be custom-printed to serve as additional marketing exposure for the bar or brewery, as well.

There’s no broken glass risk, no deposit-return policy to mess with, no cleaning, no sanitizing and no storing of little brown jugs. Crafty Carton’s paper growlers have the potential to significantly grow the draft-beer-to-go market, as the cost, space and hassle required to add growler-fills to an existing bar has long been a roadblock. Now it’s possible to grab a carton, fill ’er up, and sell two additional pints that night.

Great idea, but will the beer still taste good? (You basically have keg beer in a paper cup.) The container itself will not affect any flavors, but don’t expect it to keep in the fridge for any longer than a glass of draft beer you poured and then put away.  The cartons do not have a sealed cap to keep the suds from going flat, and pouring mixes the beer with oxygen. Your brew has maybe a day, possibly two, before you start to notice the difference. As long as you’re buying the extra pints to drink right away, and not for cellaring, Crafty Cartons should work fine.

The idea seems smart; why don’t we see this in use more often? Is beer-to-go even legal? The legality in general is up to local ordinance. However, if an establishment is already licensed to sell off-site beverages, Crafty Cartons appear to be an easy option.  While bars might have a bit of a tough time with licensing restrictions, don’t be surprised to see Crafty Carton become a staple at brewpubs and taprooms soon. Of course, if you do snag a carton or two, be smart and put them in your trunk for the ride home, to avoid having to argue with any authorities on whether paper cartons count as ‘sealed containers’ or not.

Tasty draft beer at home, at a low cost to retailers sounds good, and there’s a green side: these cartons are made from sustainably-sourced wood pulp and are 100% biodegradable. Good for the craft beer market, good for you, and even good for the environment. What’s not to like?

Fifteen years ago, wine snobs scoffed at twist-tops, now some of the best pinots in the world have metal caps. Will craft beer drinkers support brew transported in essentially a paper cup? If the beer got from a tap, to your house, and into your bell, that’s positive progress. Who knows, fifteen years from now you may hear hipsters at brewpubs scoff, “Oh, you’re still using glass?”

Recent Articles

Feedback

How are we doing? Tell us what you like or don't like and how we can improve. We would love to hear your thoughts!

*Name:
*E-mail:
*Suggestions:
 
Whiskey Lovers Rejoice, Buffalo Trace Unveils Antique Collection

Whiskey Lovers Rejoice, Buffalo Trace Unveils Antique Collection

The brand just announced five different limited edition bottles....read more ›

by Alexander Frane Sep 13, 2016
Celebrate Fall Seaside at Redondo Beach Lobster Festival, Sept. 23-24

Celebrate Fall Seaside at Redondo Beach Lobster Festival, Sept. 23-24

Enjoy three days of eating along with live music and 27,000 pounds of lobster....read more ›

by Carrie Dow Sep 12, 2016
Death & Co Coming to Denver

Death & Co Coming to Denver

One of New York City's coolest hot spots is coming to Denver....read more ›

by Carrie Dow Aug 29, 2016
SPONSORED
Drink Nation Store Rectangle
Taste Arkansas Wine Country at Mount Bethel Winery

Taste Arkansas Wine Country at Mount Bethel Winery

Mount Bethel Winery is the third oldest winery in the state of Arkansas....read more ›

by Carrie Dow Aug 22, 2016
Green Flash Brewing Releases Treasure Chest 2016 to Fight Breast Cancer

Green Flash Brewing Releases Treasure Chest 2016 to Fight Breast Cancer

Once again this program will feature the annual release of Treasure Chest beer packaged in 22 oz. bottles acro...read more ›

by Carrie Dow Aug 22, 2016
Dogs Now Have Their Own Non-Alcoholic Wine

Dogs Now Have Their Own Non-Alcoholic Wine

Now, dog lovers can share in the joy of drinking with their pet, as Apollo Peak has finally released dog wine....read more ›

by Alexander Frane Aug 16, 2016
Chipotle Wants You Back, and They'll Give You Booze For It

Chipotle Wants You Back, and They'll Give You Booze For It

With profits plummeting by almost a quarter recently, there's only one thing Chipotle seems think will help its business - giving away free alcohol. ...read more ›

by Alexander Frane Aug 12, 2016
Matthew McConaughey's Newest Role Is With Wild Turkey

Matthew McConaughey's Newest Role Is With Wild Turkey

Matthew McConaughey is a lot of things: an actor, a musician, and now, the creative director for Wild Turkey Bourbon....read more ›

by Alexander Frane Aug 3, 2016
Things No One Asked For: A Plastic Bat That Doubles as a Beer Bong

Things No One Asked For: A Plastic Bat That Doubles as a Beer Bong

The Thirstbat, a product you definitely never asked for, is finally here....read more ›

by Ryan Hudak Aug 3, 2016
Shmaltz Brewing Celebrates 50 Years of Star Trek with Limited Edition Ales

Shmaltz Brewing Celebrates 50 Years of Star Trek with Limited Edition Ales

Shmaltz Brewing, a Jewish brewery in New York, is releasing two Star Trek-themed beers....read more ›

by Alexander Frane Jul 26, 2016
SPONSORED
View all Articles

Sign up to get weekly drinking news, bar reviews, events and more sent directly to your inbox!

Close