Whisky without alcohol? Mmmkay... In fact, it’s called ArKay, and it’s relatively new to market. The contradictory quaff is a product of Fort Lauderdale-based Scottish Spirits, Ltd. and is apparently created in factories in Panama. Actually labeled a “whisky flavored drink,” the concoction is meant to allow those who can’t or won’t imbibe alcohol a way to experience the tastes, feelings and enjoyment – as far as that is possible – of a sip of brown spirit. The mixture of water, glycerol, flavoring, coloring and sweetners, which comes in both 12-oz. cans and 750-mL bottles, has zero sugar, zero fat, zero protein and zero calories.
Be it poured over ice or mixed in mocktails, the beverage is aimed at designated drivers, on-duty officers and those who keep halal, the symbol for which is included prominently on the brand’s label. But does it work? Does it taste even remotely like Scotch (Scottish whisky eschews the “e” in the word, unlike Irish whiskey or American whiskeys)?
According to a recent taste-test by Huffington Post, the answer is resoundingly “No.”
Our eight intrepid tasters were unanimous in that this alcohol-free whisky tastes, well, pretty awful. The smell alone was reminiscent of "shoe cleaner" and was "horribly offensive, similar to that of a litter box." The taste made one taster "want to puke." Another said, "This tastes like I'm licking a horse saddle -- I can't tell if it tastes like leather or shoe polish."
We also wondered if the drink did anything to approximate some of the fundamental aspects of whisky, such as the warming of the chest, or the pleasant burn on the throat as it goes down. On Twitter, Aaron Cohen gave a scenario of how that might work:
@phillydesign It warms the chest with embarrassment. The burn going down is the taste of self loathing and anger.— Aaron Cohen (@UnlikelyWords) January 5, 2012
Has anyone tried it? Does this description fit?
Have you ever dreamt of trying a cocktail only seen before in a cartoon, like the 'Flaming Homer' from The Simpsons? While that may seem like an oddly...read more ›
In this installment of Behind the Bar, we were lucky enough to interview Madame St. Germain herself, Camille Vidal. ...read more ›
If you're the kind of alcoholic who needs to have booze on your person at all times, Groupon has just the product for you: prosecco-flavored nail poli...read more ›
A recent IndieGoGo campaign has resulted in a coffee table with everything you could want: the Sobro Refrigera...read more ›
Soon, you'll be able to enjoy cold brew coffee with the alcohol percentage of a strong beer with Bad Larry's Cold Hard Coffee. ...read more ›
In what is undoubtedly the company's latest publicity stunt, Budweiser announced Saturday, March 11 at SXSW in Austin, Texas that they are looking int...read more ›
The publicly owned Scottish brewery announced their plans to crowdfund a craft beer hotel, called the "Dog House" via Indiegogo less than week ago. ...read more ›
Appleton Estate, the Jamaican rum label, is celebrating 20 years with its master distiller Joy Spence this year....read more ›
Guinness is getting into the Irish whiskey gave with Roe & Co, a blended Irish whiskey....read more ›
As if watching Magic Mike over and over again wasn't already good enough, Channing Tatum is gracing the world yet again, this time with his own line o...read more ›
Miller-Coors announced that Zima - which was originally discontinued in 2008 - will be buddying up (probably briefly) with its lineup of Henry's Hard ...read more ›
The holy grail of whiskies, Pappy van Winkle, is producing a new and extremely limited edition 25-year old version of its famously hard-to-get bourbon...read more ›