Sometimes we understandably get angry when we realize that we’re living in the year 2011 and we still don’t have flying cars or robot butlers. Occasionally though, there are breakthroughs in science and technology that give us hope. No, we’re not talking about iPads or modern cancer treatments; we’re talking about the hard science of Cold Detection Technology here.
Frankly, we don’t know what we would do without the fine people at Coors Brewing Company. They came to the realization that their beer, when consumed at temperatures below 34°F, tastes at best like bad carbonated water from a rusty tin can. While some people may not have a problem with this, Coors took initiative and pulled out all the stops to make it as easy as possible to drink their beer without being forced to taste it.
Following in the footsteps of other non-thermometer temperature detection breakthroughs, Coors has gone beyond blue mountains and introduced a "really really really really cold indicator." This new level of cold detection paired with the already popular Wide Mouth Can will enable Coors consumers to get the beer past their taste buds before they have time to realize how terrible it is! Who needs flying cars anyway?
It may come as a shock to those living outside of New York, but, up until very recently, the sale of liquor on Sundays was prohibited before noon...read more ›
Ever wanted to share some wine with your cat? Thanks to Apollo Peak, you can now....read more ›
We've all heard of red wine and white wine. But now, we can get what we've always dreamed of when looking through a wine list: blue wine. ...read more ›
For the fourth year in a row, Campari and Imbibe Magazine are rolling out the red-cocktail carpet for Negroni ...read more ›
Do you love the iconic fog of San Francisco so much that you long to imbibe it in alcohol form? Well, thanks to Hangar One Vodka and distiller Caley S...read more ›
When people think of drinking the Virgin Islands, they often think of cocktails made with rum....read more ›
The craft beer world is flipping their lids thanks to a new invention being put to use by Florida craft brewers Saltwater Brewery. ...read more ›
Carnival's newest and largest cruise ship, the 3,954 person Carnival Vista, has its own brewery called the Red Frog Pub & Brewery....read more ›
BBQ Films is recreating the Ghostbusters HQ for three nights only in Brooklyn....read more ›
Russian River already has a brewpub in downtown Santa Rosa, but now the company is planning to build a new one in Windsor, CA, and it's going to be 85...read more ›
Budweiser's latest, super-patriotic move is to rename its beer "America."...read more ›