THE DRINK NATION IS A FREE RESOURCE FOR FINDING EVERYTHING AWESOME ABOUT DRINKING IN YOUR LOCATION

Coors Introduces Two Stage Cold Detection "Technology"

Editorial
by Kam M on May 5, 2011 in Culture
Coors Introduces Two Stage Cold Detection

Sometimes we understandably get angry when we realize that we’re living in the year 2011 and we still don’t have flying cars or robot butlers.  Occasionally though, there are breakthroughs in science and technology that give us hope.   No, we’re not talking about iPads or modern cancer treatments; we’re talking about the hard science of Cold Detection Technology here.

Frankly, we don’t know what we would do without the fine people at Coors Brewing Company.   They came to the realization that their beer, when consumed at temperatures below 34°F, tastes at best like bad carbonated water from a rusty tin can.  While some people may not have a problem with this, Coors took initiative and pulled out all the stops to make it as easy as possible to drink their beer without being forced to taste it.

Following in the footsteps of other non-thermometer temperature detection breakthroughs, Coors has gone beyond blue mountains and introduced a "really really really really cold indicator."  This new level of cold detection paired with the already popular Wide Mouth Can will enable Coors consumers to get the beer past their taste buds before they have time to realize how terrible it is! Who needs flying cars anyway?

 

Related Articles:

Drink Gadgets
Drink Gadgets: Part Deux


Recent Articles

Feedback

How are we doing? Tell us what you like or don't like and how we can improve. We would love to hear your thoughts!

*Name:
*E-mail:
*Suggestions:
 
Things No One Asked For: Fireball Gummy Candies

Things No One Asked For: Fireball Gummy Candies

Get ready - both Irish Confectionery Co. and VineGelee are now selling gummy bears spiked with Fireball. ...read more ›

by Ryan Hudak Jun 13, 2017
D.C. Is Getting a 'Game of Thrones' Pop-Up Bar For the Summer

D.C. Is Getting a 'Game of Thrones' Pop-Up Bar For the Summer

D.C. is getting a Game of Thrones pop-up bar - three of them, in fact. Drink Company (run by Derek Brown and Angie Fetherston) is turning three of its...read more ›

by The Drink Nation Jun 12, 2017
AB InBev Buys Minority Shares in RateBeer.com: Craft Beer Brands Ask to Be Removed From Site

AB InBev Buys Minority Shares in RateBeer.com: Craft Beer Brands Ask to Be Removed From Site

Global conglomerate Anheuser-Busch InBev now has a minority stake in RateBeer.com....read more ›

by Alexander Frane Jun 12, 2017
SPONSORED
Pernod Now Owns Del Maguey Mezcal

Pernod Now Owns Del Maguey Mezcal

On June 7, 2017, Ron Cooper announced that Pernod-Ricard, one of the world’s top spirits companies, would be acquiring Del Maguey....read more ›

by Alexander Frane Jun 12, 2017
Negroni Week 2017 is Featuring Negroni-Inspired Food Across the Nation

Negroni Week 2017 is Featuring Negroni-Inspired Food Across the Nation

This year, for Negroni Week, bartenders and chefs are working together to create Negroni-inspired eats across ...read more ›

by Alexander Frane Jun 6, 2017
You Can Now Get Rose From a Drive-Thru in the Hamptons

You Can Now Get Rose From a Drive-Thru in the Hamptons

If you find yourself driving through the Hamptons one day and need an emergency bottle of rose, you're covered - a winemaker has opened a rose drive-t...read more ›

by The Drink Nation Jun 6, 2017
Behind the Bar: Tracie Franklin, Glenfiddich Ambassador

Behind the Bar: Tracie Franklin, Glenfiddich Ambassador

For this installment of Behind the Bar, we talked to Tracie Franklin, the Southeasten US representative for Glenfiddich, about her day-to-day, her per...read more ›

by The Drink Nation Jun 6, 2017
Taco Bell is Rolling Out More Bars, Eyeing World Domination

Taco Bell is Rolling Out More Bars, Eyeing World Domination

Taco Bell started the trend of international fast food garbage restaurants serving alcohol in the US with their Taco Bell Cantinas. Now, the company ...read more ›

by Ryan Hudak Jun 6, 2017
Chinese Factory Caught Making Fake Budweiser

Chinese Factory Caught Making Fake Budweiser

A factory in Dongguan, China was caught producing and canning fake Budweiser beer early in May. ...read more ›

by Jessie Donofrio Jun 6, 2017
Drink This Beer to Help Save the Tiger Population

Drink This Beer to Help Save the Tiger Population

A Singaporean beer owned by Heineken called Tiger Beer has teamed up with the World Wildlife Fund to help save baby tigers, so you can drink great bee...read more ›

by The Drink Nation May 31, 2017
SPONSORED
View all Articles

Sign up to get weekly drinking news, bar reviews, events and more sent directly to your inbox!

Close