THE DRINK NATION IS A FREE RESOURCE FOR FINDING EVERYTHING AWESOME ABOUT DRINKING IN YOUR LOCATION

Coors Introduces Two Stage Cold Detection "Technology"

Editorial
by Kam M on May 5, 2011 in Culture
Coors Introduces Two Stage Cold Detection

Sometimes we understandably get angry when we realize that we’re living in the year 2011 and we still don’t have flying cars or robot butlers.  Occasionally though, there are breakthroughs in science and technology that give us hope.   No, we’re not talking about iPads or modern cancer treatments; we’re talking about the hard science of Cold Detection Technology here.

Frankly, we don’t know what we would do without the fine people at Coors Brewing Company.   They came to the realization that their beer, when consumed at temperatures below 34°F, tastes at best like bad carbonated water from a rusty tin can.  While some people may not have a problem with this, Coors took initiative and pulled out all the stops to make it as easy as possible to drink their beer without being forced to taste it.

Following in the footsteps of other non-thermometer temperature detection breakthroughs, Coors has gone beyond blue mountains and introduced a "really really really really cold indicator."  This new level of cold detection paired with the already popular Wide Mouth Can will enable Coors consumers to get the beer past their taste buds before they have time to realize how terrible it is! Who needs flying cars anyway?

 

Related Articles:

Drink Gadgets
Drink Gadgets: Part Deux


Recent Articles

Feedback

How are we doing? Tell us what you like or don't like and how we can improve. We would love to hear your thoughts!

*Name:
*E-mail:
*Suggestions:
 
Remnants of the World's Oldest Wine Found in Georgia

Remnants of the World's Oldest Wine Found in Georgia

Researchers have found 8000-year-old pottery in Georgia that contains remnants of wine compounds, making it the earliest evidence found thus far of wi...read more ›

by Jessie Donofrio Nov 28, 2017
Do You Realize The Flaming Lips are Teaming Up with Dogfish Head?

Do You Realize The Flaming Lips are Teaming Up with Dogfish Head?

In early 2018, the Flaming Lips will take a break from battling pink robots and crowd-surfing in giant balloon...read more ›

by Alexander Frane Nov 28, 2017
Things No One Asked For: The SIXOVERONE, A Multi-Bottle Opener

Things No One Asked For: The SIXOVERONE, A Multi-Bottle Opener

SIXOVERONE is making a six-bottle opener, just in case you don't have time to open each bottle individually....read more ›

by Ryan Hudak Nov 27, 2017
SPONSORED
You Can Now Get Whisky in Pouches

You Can Now Get Whisky in Pouches

Those who long for the days of drinking Capri Suns but also enjoy tasting new Scotch whiskies every month are in for a treat, as there is now a servic...read more ›

by Alexander Frane Nov 27, 2017
Drake's Dad Makes Fun of Him in New Ad for Virginia Black Whiskey

Drake's Dad Makes Fun of Him in New Ad for Virginia Black Whiskey

Dennis Graham, an R&B singer, very suave gentleman, and Drake's dad, stars in a new ad with his son to promote his new brand of whiskey, Virginia Blac...read more ›

by Jessie Donofrio Nov 21, 2017
Get in Formation: A Beyonce-Themed Bar is Coming to Brooklyn

Get in Formation: A Beyonce-Themed Bar is Coming to Brooklyn

Starting on December 1, Brooklyn bar Leyenda will transform itself into a real-life Beyhive for the holidays in honor of Beyonce....read more ›

by The Drink Nation Nov 14, 2017
Deck Your Halls With These Whiskey-Filled Ornaments

Deck Your Halls With These Whiskey-Filled Ornaments

Forget the tinsel and string lights - the UK's Lakes Distillery has released a line of booze-filled ornaments just in time to make your holiday season...read more ›

by Jessie Donofrio Nov 14, 2017
Napa Valley is Running a Christmas-Themed Wine Train to the 'North Pole' For the Holidays

Napa Valley is Running a Christmas-Themed Wine Train to the 'North Pole' For the Holidays

If you've ever wanted to travel to the North Pole for the holidays, you can - but you have to get to the Napa ...read more ›

by The Drink Nation Nov 6, 2017
Brace Yourself: A Wine Shortage is Imminent

Brace Yourself: A Wine Shortage is Imminent

Europe is bracing for the lowest wine yield in decades, dropping 14% from 2016....read more ›

by Alexander Frane Nov 6, 2017
Delta is Now Serving Complimentary Prosecco on Select Flights

Delta is Now Serving Complimentary Prosecco on Select Flights

Delta Airlines is now serving complimentary prosecco on all of its international flights, including to coach customers....read more ›

by Alexander Frane Nov 6, 2017
SPONSORED
View all Articles

Sign up to get weekly drinking news, bar reviews, events and more sent directly to your inbox!

Close