Science has, once again, proven incontrovertibly that drinking wine is beneficial, the Times reports — or, at least the website has reported some findings from Gordon Shepherd, a professor of neuroscience at Yale School of Medicine who has created a field known as “neurogastronomy”. His work suggests that the act of tasting wines stimulates the brain more than listening to music or working on a math problem.
The explanation is that sniffing the wine exercises a strong muscle in the body; then, the act of swirling the wine in the mouth uses intricate muscles of the tongue and jaw. But what is really key is the flavor, both in the scent and taste of the wine: the wine does not inherently contain flavor, Shepherd argues, but we imbue it with such. The brain processes flavors based on the composition of our saliva, our age, gender, and other physiological traits, as well as contextually, reviving memories and evoking emotion. The entire process is complex and stimulating and, according to the professor, swallowing the wine is an essential step.
Photo via Stacia Torborg
Consider this your Philly brewery bucket list. We've listed the best breweries around the Philadelphia area....read more ›
This installment of Behind the Bar is focused on Trevor Schneider, the US brand ambassador for the Icelandic Reyka Vodka....read more ›
Can drinking wine actually be beneficial to your health? A professor of neuroscience at Yale may have found an answer....read more ›
A company called Forty Ounce Wines is now selling this warm-weather wine in forties, giving drinkers a whole new way to drink 'rose all day.'...read more ›
Ever feel inspired by celebrity chef Anthony Bourdain's world travels? Wish you could trace his steps and go o...read more ›
Oak barrels are an essential part of what makes bourbon bourbon. For one, there's a legal requirement that bourbon be aged in newly charred oak contai...read more ›
New York based brewery Southern Tier has announced their latest spring release - 'Thick Mint,' an imperial stout brewed with chocolate and mint. ...read more ›
Have you ever dreamt of trying a cocktail only seen before in a cartoon, like the 'Flaming Homer' from The Sim...read more ›
In this installment of Behind the Bar, we were lucky enough to interview Madame St. Germain herself, Camille V...read more ›
If you're the kind of alcoholic who needs to have booze on your person at all times, Groupon has just the product for you: prosecco-flavored nail poli...read more ›
A recent IndieGoGo campaign has resulted in a coffee table with everything you could want: the Sobro Refrigera...read more ›
Soon, you'll be able to enjoy cold brew coffee with the alcohol percentage of a strong beer with Bad Larry's Cold Hard Coffee. ...read more ›