THE DRINK NATION IS A FREE RESOURCE FOR FINDING EVERYTHING AWESOME ABOUT DRINKING IN YOUR LOCATION

Zima is Coming Back, and it's Zomething We Didn't Miss

by Ryan Hudak on Feb 28, 2017 in Culture

 
For anyone who gave in to nostalgia and thought Crystal Pepsi returning to the shelves was a good idea, we’ve got great news for you: Zima is on its way back.  That’s right! Miller-Coors, the beer company that barely makes beer, has been diving more into making malt beverages for the amateur alcoholic, announced that Zima — which was originally discontinued in 2008 — will be buddying up (probably briefly) with its lineup of Henry’s Hard Soda.
 
It’s been almost 10 years, and Zima was never relevant at any point to even make ironic jokes about, so why bother?  Was there any kind of market research put into this?  Are people really that nostalgic for bland alcoholish drinks?  Maybe people are tired of hangovers and miss the sugar headaches they’d get instead.  Miller-Coors certainly wasn’t giving any insight to the mind-boggling announcement, saying only “If you’re one of the zillion fans who have missed Zima, the answer should be clear.”
 
WE GET IT! Zima is clear.  That’s super clever.  But if you can get together a group of people and find even one that has really missed Zima, I’ll buy you a case myself.  And you can’t ask your “cool” aunt who let you have a sip of hers when you were 13.  Luckily, though, if any of your friends ARE super jacked to see Zima returning, you’ll know exactly who to axe from the Facebook friends list, so I suppose Miller-Coors is doing us that service.  

 

Photo via Zima on Facebook

Recent Articles

Feedback

How are we doing? Tell us what you like or don't like and how we can improve. We would love to hear your thoughts!

*Name:
*E-mail:
*Suggestions:
 
Eric Wareheim of 'Master of None' & 'Tim and Eric' Is the Latest Celebrity to Release a Wine

Eric Wareheim of 'Master of None' & 'Tim and Eric' Is the Latest Celebrity to Release a Wine

Plenty of celebrities are releasing wine these days, and Eric Wareheim, famous for both Master of None and Tim...read more ›

by The Drink Nation May 17, 2017
A Booze-Infused Ice Cream Shop Just Opened in NYC

A Booze-Infused Ice Cream Shop Just Opened in NYC

Ah, the Big Apple, always providing the rest of the country with great art, culture, theater and now-perhaps the best innovation to date-the ice cream...read more ›

by Jessie Donofrio May 17, 2017
A 100-Year-Old British Man Won Beer For Life

A 100-Year-Old British Man Won Beer For Life

A landlord at a Manchester pub promised a then 92-year-old Arthur Johnson, about eight years ago, that when he turned 100 he'd be entitled to free bee...read more ›

by Jessie Donofrio May 17, 2017
SPONSORED
Lagunitas Sells Second Half of Stake to Heineken

Lagunitas Sells Second Half of Stake to Heineken

Lagunitas Brewing has announced that it will be selling the last 50% of its stake to Heineken International, The Chicago Tribune reports. ...read more ›

by Alexander Frane May 17, 2017
Bulleit is Releasing a Barrel Proof Frontier Whiskey

Bulleit is Releasing a Barrel Proof Frontier Whiskey

Whiskey fans have a new reason to celebrate: Bulleit, for the first time, is releasing a barrel proof bottle of its famous bourbon....read more ›

by Alexander Frane May 9, 2017
Canadian-Produced Gin Recalled for Having Too Much Booze In It

Canadian-Produced Gin Recalled for Having Too Much Booze In It

Last week, the Canadian Food Inspection Agency issued a nationwide recall of Bombay Sapphire’s classic London Dry Gin for containing almost double i...read more ›

by Jessie Donofrio May 9, 2017
Anheuser-Busch InBev Has Purchased Wicked Weed

Anheuser-Busch InBev Has Purchased Wicked Weed

Anheuser Busch InBev has made its first craft beer purchase of 2017 with Wicked Weed Brewing, which is based out of North Carolina....read more ›

by The Drink Nation May 3, 2017
Things No One Asked For: Prosecco Glitter

Things No One Asked For: Prosecco Glitter

If your summertime gatherings have lost their sparkle, I've got great news for you: there is now a thing called Prosecco Glitter, and no, it's not the...read more ›

by Ryan Hudak May 2, 2017
Trader Joe's Launches $3.99, 4-Packs of Sparkling Canned Wine

Trader Joe's Launches $3.99, 4-Packs of Sparkling Canned Wine

Trader Joe's is known and adored for their two-buck chuck, but now they're foraying into the canned wine game with their new product Simpler Wines, ju...read more ›

by Jessie Donofrio May 2, 2017
South Dakota Man Arrested for Running Into Burning Building to Save His Beer

South Dakota Man Arrested for Running Into Burning Building to Save His Beer

The Sioux Falls, S.D. police department say they arrested a 56 year old man on Sunday for running into a burni...read more ›

by Jessie Donofrio Apr 26, 2017
SPONSORED
View all Articles

Sign up to get weekly drinking news, bar reviews, events and more sent directly to your inbox!

Close