THE DRINK NATION IS A FREE RESOURCE FOR FINDING EVERYTHING AWESOME ABOUT DRINKING IN YOUR LOCATION

More Movie Theaters Are Starting to Serve Drinks Nationwide

by Alexander Frane on Feb 8, 2017 in Culture

You may have noticed a growing trend in movie theaters recently: instead of ordering a popcorn, candy bar, and soda, you might be getting a popcorn, candy bar, and a pint of microbrew IPA. Booze is slowly, but certainly, taking over movie theaters. 

Despite the popularity of films like the Marvel franchise or the newest Fifty Shades film, movie theater attendance has plateaued in recent years, if not declined, according to The Hollywood Reporter. Concessions already make up a large majority of movie theaters' revenue, and alcohol only supports that. For a long time, movie theaters in many states were not allowed to serve alcohol, but in recent years laws have been relaxed, and more and more venues are taking advantage of it to serve adult beverages. 
 
"It is the fastest-growing amenity in our industry," George Patterson, senior vp food and beverage at AMC, told the Hollywood Reporter. "Dollar for dollar, alcohol doesn't cannibalize candy, soda or popcorn. If I put a bar in, I can almost guarantee my food and beverage revenue will go up. Over 70 percent of our guests are over the age of 21."
 
At the end of 2016, 178 AMC theaters had bars, while Regal Theatres had 175, and Cinemark, 100, and those numbers are still growing. 
 
Not every state allows the sale of alcohol in theaters, though. New York is still a holdout, due to some maneuvering by Broadway theaters in 1934, right after prohibition was repealed. However, Governor Cuomo, in his recent budget, stipulated in his budget the repeal of the law. New Yorkers may very well be drinking a glass of wine in a movie theater soon. Meanwhile, the rest of the states already are, and it looks to be helping the struggling theater business. 
 
Photo via Flickr user John Fellner
Recent Articles

Feedback

How are we doing? Tell us what you like or don't like and how we can improve. We would love to hear your thoughts!

*Name:
*E-mail:
*Suggestions:
 
A Brewery in Scotland is Marketing the 'World's Strongest Beer'

A Brewery in Scotland is Marketing the 'World's Strongest Beer'

A Scottish brewery, Brewmeister, is marketing the strongest beer in the world: Snake Venom....read more ›

by The Drink Nation Aug 15, 2017
In Case You Had Forgotten, Drew Barrymore Tells Us How to Drink Wine

In Case You Had Forgotten, Drew Barrymore Tells Us How to Drink Wine

Back in April, Drew Barrymore sat down for an interview with Vogue about her latest rose from her wine company...read more ›

by Jessie Donofrio Aug 15, 2017
Things No One Asked For: Prosecco Donuts

Things No One Asked For: Prosecco Donuts

In case you were tired of drinking Prosecco the regular way, a New York bakery has introduced a new way to imbibe it: a Prosecco donut....read more ›

by Ryan Hudak Aug 8, 2017
SPONSORED
This New York Winery is Producing a Rose-Inspired Gin

This New York Winery is Producing a Rose-Inspired Gin

Can't decide between a gin & tonic and a glass of rose? Thanks to Wolffer Estate Vineyard's newest gin release, you don't have to choose....read more ›

by The Drink Nation Aug 8, 2017
Since Humans Aren't Creative Enough, Robots May Be Naming Our Beers Soon

Since Humans Aren't Creative Enough, Robots May Be Naming Our Beers Soon

Research scientist Janelle Shane decided to take matters into her own hands - well actually, the hands of robo...read more ›

by Jessie Donofrio Aug 8, 2017
Guillermo del Toro and Patron Tequila Collaboration Release

Guillermo del Toro and Patron Tequila Collaboration Release

Guillermo del Toro, Mexican writer, designer, and director for films such as Pan's Labyrinth and Hellboy, is working with Patron Tequila on a new expr...read more ›

by Alexander Frane Aug 1, 2017
Things No One Asked For: The Wine Necklace

Things No One Asked For: The Wine Necklace

Drinking wine can be such a hassle. First, you have to hold the glass in your hand like some kind of animal. Then, if you want to do something with ...read more ›

by Ryan Hudak Aug 1, 2017
Beer Brand Aurosa Makes Beer 'For Women,' Women Say They Already Have a Beer, and It's Called Beer

Beer Brand Aurosa Makes Beer 'For Women,' Women Say They Already Have a Beer, and It's Called Beer

Throw away your beer stash ladies, because a Czech beer company has made the only beer we will need. The compa...read more ›

by Jessie Donofrio Aug 1, 2017
Great American Beer Festival Tickets Go on Sale August 1-2

Great American Beer Festival Tickets Go on Sale August 1-2

The Great American Beer Festival will take place in Denver at the Colorado Convention Center Thursday through Saturday, October 5-7....read more ›

by Carrie Dow Jul 26, 2017
According to Wall Street, Millennials Are Choosing Wine Over Beer

According to Wall Street, Millennials Are Choosing Wine Over Beer

The American financier Goldman Sachs downgraded the stocks of the Boston Beer Company and Constellation Brands this week due to 'sluggish' beer sales ...read more ›

by Jessie Donofrio Jul 25, 2017
SPONSORED
View all Articles

Sign up to get weekly drinking news, bar reviews, events and more sent directly to your inbox!

Close