It seems like every week AB InBev is in the news with a bright new idea or stunt, and this time Keurig, wants in on the action. According to CNN Money, the two companies have partnered to research and design a countertop appliance for single-serve alcoholic beverages.
The companies are looking to sell the product in North America and are currently focused on creating a device that could produce drinks such as beer, cocktails and mixers. The technology would come from the Keurig Kold machine, which is no longer on the market.
The Kold was meant to compete with the SodaStream, but launched with poor results. Keurig needs a hit product after the Kold, so that’s where AB InBev comes in. However, SodaStream seems to be a few steps ahead of them with their homebrew device, the Beer Bar, which was released in parts of Europe in May 2016 — and the company plans to distribute it wider in 2017.
So looks like either way, we may be able to brew the secret recipe of Bud Light in the comfort of our own homes sometime soon.
Photo via Flickr user Ipolinsky
Consider this your Philly brewery bucket list. We've listed the best breweries around the Philadelphia area....read more ›
This installment of Behind the Bar is focused on Trevor Schneider, the US brand ambassador for the Icelandic Reyka Vodka....read more ›
Can drinking wine actually be beneficial to your health? A professor of neuroscience at Yale may have found an answer....read more ›
A company called Forty Ounce Wines is now selling this warm-weather wine in forties, giving drinkers a whole new way to drink 'rose all day.'...read more ›
Ever feel inspired by celebrity chef Anthony Bourdain's world travels? Wish you could trace his steps and go o...read more ›
Oak barrels are an essential part of what makes bourbon bourbon. For one, there's a legal requirement that bourbon be aged in newly charred oak contai...read more ›
New York based brewery Southern Tier has announced their latest spring release - 'Thick Mint,' an imperial stout brewed with chocolate and mint. ...read more ›
Have you ever dreamt of trying a cocktail only seen before in a cartoon, like the 'Flaming Homer' from The Sim...read more ›
In this installment of Behind the Bar, we were lucky enough to interview Madame St. Germain herself, Camille V...read more ›
If you're the kind of alcoholic who needs to have booze on your person at all times, Groupon has just the product for you: prosecco-flavored nail poli...read more ›
A recent IndieGoGo campaign has resulted in a coffee table with everything you could want: the Sobro Refrigera...read more ›
Soon, you'll be able to enjoy cold brew coffee with the alcohol percentage of a strong beer with Bad Larry's Cold Hard Coffee. ...read more ›