THE DRINK NATION IS A FREE RESOURCE FOR FINDING EVERYTHING AWESOME ABOUT DRINKING IN YOUR LOCATION

Budweiser Tries to Act Tough and Throws Shade at Craft Beer in #NotBackingDown Super Bowl Ad

by Ryan Hudak on Feb 8, 2016 in Culture
Budweiser Tries to Act Tough and Throws Shade at Craft Beer in #NotBackingDown Super Bowl Ad

Budweiser was back at their old tricks for the Super Bowl this year, this time with the conveniently-hashtagged commercial “#NotBackingDown,” which desperately tries to prove what rough-and-tumble badasses they—and their drinkers—are. And while it wasn’t as obviously offensive to craft beer drinkers this year as it was last year, they still made it a point to drive home everything their beer isn’t—which, apparently, they think will set them apart.

The one-minute ad opens with a familiar shot of the Budweiser Clydesdales and starts off with “Not ponies.” Okay. I’m not sure what that has to do with beer, but let’s move on almost immediately to the digs at craft beer—“Not a hobby” followed by “Not small” and “Not sipped.” Are these bad things? Are we supposed to believe that someone turning their hobby into a legitimate business—or someone who only brews as a hobby—are somehow less than Budweiser? Or that small breweries that produce beer that can be sipped—ie, that which actually has flavor to enjoy—is worse than the macro swill Budweiser churns out constantly?

The commercial then moves on to “Not soft,” which, again, not sure what that has to do with beer. “Not imported” is a good one, considering AB-InBev is headquartered in Belgium where, incidentally, some of the world’s best beer comes from. I’m still not sure what the problem is with imported beer just because it’s imported, but I’m assuming the people who write it off just for that reason probably aren’t going to leave their Bud Lights behind for it.

The commercial concludes with “Not a fruit cup,” “Not following,” “Not for everyone”—I’m assuming they are referring to people of taste—and finally, “Not backing down.” The commercial is a clear case of preaching to the choir, since no craft beer drinker is going to fall for it, and it serves only to make regular Bud drinkers think they’re somehow better now that Budweiser is throwing all these key marketing phrases at them.

No matter how Budweiser tries to put themselves on a pedestal, no one’s mind has been changed. Real beer drinkers see through the bullshit immediately, and those who don’t—well, they deserve all the Bud Light they can drink. 

Check out the commercial and let us know what you think on Facebook or Twitter.

Photo and video via YouTube


Tags: Beer
Recent Articles

Feedback

How are we doing? Tell us what you like or don't like and how we can improve. We would love to hear your thoughts!

*Name:
*E-mail:
*Suggestions:
 
A Washington Distillery Makes Pickle Vodka and We're Into It

A Washington Distillery Makes Pickle Vodka and We're Into It

Blue Spirits Distilling has created a 120-proof, pickle flavored vodka that is just begging to be poured into your next Bloody Mary....read more ›

by Jessie Donofrio Sep 12, 2017
You Can Now Drink Red Wine Out of a Forty, Just in Time for Fall

You Can Now Drink Red Wine Out of a Forty, Just in Time for Fall

If you're mourning the end of rose-in-a-forty season, don't worry: Forty Ounce Wines is now producing its first red wine in a forty, just in time for ...read more ›

by The Drink Nation Sep 11, 2017
Lagunitas Brewing Co. Has Launched a Cannabis Beer

Lagunitas Brewing Co. Has Launched a Cannabis Beer

Working with CannaCraft Inc., a cannabis-extract manufacturing facility in nearby Santa Rosa, Lagunitas created the SuperCritical Ale, flavored with t...read more ›

by Alexander Frane Sep 6, 2017
SPONSORED
Carnival Cruise Lines has Opened the First Brewery at Sea

Carnival Cruise Lines has Opened the First Brewery at Sea

The Miami-based Carnival Cruise Lines has hopped aboard the microbrewing trend with the founding of RedFrog Brewery, the first ever craft brewery on a...read more ›

by Jessie Donofrio Sep 6, 2017
Things No One Asked For: The Guzzle Buddy Beer Bottle Glass

Things No One Asked For: The Guzzle Buddy Beer Bottle Glass

One company is making glasses you can screw right into the top of your beer bottle....read more ›

by Ryan Hudak Sep 6, 2017
Thieves Have Stolen $300,000 Worth of Wine from Paris Catacombs

Thieves Have Stolen $300,000 Worth of Wine from Paris Catacombs

Thieves invaded the Parisian catacombs to drill into a private cellar and steal 300 bottles of Grand Cru wine, the total value nearing $300,000....read more ›

by Alexander Frane Sep 6, 2017
Target is Introducing a Line of $5 Wines

Target is Introducing a Line of $5 Wines

Watch out, Two-Buck Chuck - Target is introducing its own line of wine, each of which will cost just $5. ...read more ›

by Drink Philly Aug 29, 2017
Feel Like a Kid Again With These Rose Wine Pouches

Feel Like a Kid Again With These Rose Wine Pouches

Between froze, rose drive-thrus, rose infused gin and tequila, and rose forties, the rose trend isn't stopping any time soon — and that time is defi...read more ›

by Jessie Donofrio Aug 29, 2017
Anheuser-Busch Shuts Down Beer Production & Gives Away Water for Houston Hurricane Relief Efforts

Anheuser-Busch Shuts Down Beer Production & Gives Away Water for Houston Hurricane Relief Efforts

Anheuser-Busch, brewer of Budweiser, has shut down its Cartersville, GA, operations temporarily, halting beer ...read more ›

by Alexander Frane Aug 29, 2017
The Rose Craze Continues with Rose Tequila

The Rose Craze Continues with Rose Tequila

2017 has been all about the rose, even more than the last few years. Whether it's drinking it from a 40, ordering it from a drive-thru, or eating it i...read more ›

by Alexander Frane Aug 22, 2017
SPONSORED
View all Articles

Sign up to get weekly drinking news, bar reviews, events and more sent directly to your inbox!

Close