If the deal goes through without any shedding of brands (a thing that may be forced upon it by antitrust concerns), the combined brewery would be pulling in over $60 billion a year, dwarfing all of its competitors. AB-InBev would be acquiring not only the famous Miller Lite brand, but a number of brands popular in Africa, a place AB-InBev’s CEO, Carlos Brito, called “a key piece” of the deal. Brito himself, as CEO of the former InBev, oversaw the acquisition of Anheuser-Busch in 2008, creating the current superpower. There is speculation that this would not be AB-InBev’s last acquisition, given its history, but that it may turn its direction towards Coca Cola, creating a drink behemoth. However, no indication has yet arisen of that fate.
Neither is there any clear indication of how this may or if it will affect the craft brew scene, a market that only continues to grow while larger beer markets plateau.
Photo via Wikimedia
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