THE DRINK NATION IS A FREE RESOURCE FOR FINDING EVERYTHING AWESOME ABOUT DRINKING IN YOUR LOCATION

New Documentary Explores the Lore of Malort, AKA the World's Worst Liquor

by The Drink Nation on Apr 11, 2014 in Culture
New Documentary Explores the Lore of Malort, AKA the World's Worst Liquor

Jeppson’s Malört, arguably the most hideous and heinous hootch ever produced, is the subject of new documentary being released this summer. For anyone who’s ever had the pleasure of throwing back a shot of this fiercely bitter, herbal spirit, which is consumed almost exclusively in Chicago, the first question that comes to mind is: why?

Well, from what we can gather from the trailor for This Story Will Never End: Jeppson's Malört Documentary that recently surfaced on the web, the film’s producers, Fire Engine Red Films, believe there’s more to the notoriously wretched rotgut’s story than simply a beverage that’s so bitter that it causes its drinkers’ faces to contort. And they’re bent on sharing that tale with audiences.

For the uninitiated, Malört is a wormwood-infused spirit that comes on seemingly harmless with a pleasant sweet citrus taste, but quickly gives way to a cringe-inducing bitterness that’s been described as a cross between bile reflux and solvent. For some reason it’s never really caught on outside of Chicago, where for generations locals have consumed it primarily as a dare or poured it for unsuspecting outsiders as prank.

According to its own label the “strong, sharp taste is not for everyone,” and “only one out of 49 men will drink Jeppson Malört.” Its late-great founder, Carl Jeppson, famously said that it was “produced for that unique group of drinkers who disdain light flavor or neutral spirits.”

Sure sounds like the film will be a hell of a lot more palatable than the actual Malört.
 

This Story Will Never End: Jeppsons Malort Documentary Trailer from Fire Engine Red Films on Vimeo.


As an added bonus, here's a fun video demonstrating how awful Malort really is.

 


Tags: Spirits
Recent Articles

Feedback

How are we doing? Tell us what you like or don't like and how we can improve. We would love to hear your thoughts!

*Name:
*E-mail:
*Suggestions:
 
Things No One Asked For: Prosecco-Flavored Nail Polish

Things No One Asked For: Prosecco-Flavored Nail Polish

If you're the kind of alcoholic who needs to have booze on your person at all times, Groupon has just the product for you: prosecco-flavored nail poli...read more ›

by Ryan Hudak Mar 22, 2017
The Sobro Refrigerator Coffee Table Means You Never Need to Get Up Again

The Sobro Refrigerator Coffee Table Means You Never Need to Get Up Again

A recent IndieGoGo campaign has resulted in a coffee table with everything you could want: the Sobro Refrigera...read more ›

by Alexander Frane Mar 22, 2017
Cold Brew Hard Coffee is Coming to Stores in May

Cold Brew Hard Coffee is Coming to Stores in May

Soon, you'll be able to enjoy cold brew coffee with the alcohol percentage of a strong beer with Bad Larry's Cold Hard Coffee. ...read more ›

by Alexander Frane Mar 17, 2017
SPONSORED
Budweiser Wants to Be the First Beer Consumed on Mars

Budweiser Wants to Be the First Beer Consumed on Mars

In what is undoubtedly the company's latest publicity stunt, Budweiser announced Saturday, March 11 at SXSW in Austin, Texas that they are looking int...read more ›

by Jessie Donofrio Mar 16, 2017
BrewDog's Latest Project is a Crowdfunded Craft Beer Hotel

BrewDog's Latest Project is a Crowdfunded Craft Beer Hotel

The publicly owned Scottish brewery announced their plans to crowdfund a craft beer hotel, called the "Dog House" via Indiegogo less than week ago. ...read more ›

by Jessie Donofrio Mar 8, 2017
Appleton Estate Celebrates 20 Years with Joy Spence

Appleton Estate Celebrates 20 Years with Joy Spence

Appleton Estate, the Jamaican rum label, is celebrating 20 years with its master distiller Joy Spence this year....read more ›

by Alexander Frane Mar 7, 2017
Guinness is Releasing Its Own Irish Whiskey

Guinness is Releasing Its Own Irish Whiskey

Guinness is getting into the Irish whiskey gave with Roe & Co, a blended Irish whiskey....read more ›

by Alexander Frane Feb 28, 2017
Channing Tatum is Starting His Own Line of Vodka

Channing Tatum is Starting His Own Line of Vodka

As if watching Magic Mike over and over again wasn't already good enough, Channing Tatum is gracing the world yet again, this time with his own line o...read more ›

by Jessie Donofrio Feb 28, 2017
Zima is Coming Back, and it's Zomething We Didn't Miss

Zima is Coming Back, and it's Zomething We Didn't Miss

Miller-Coors announced that Zima - which was originally discontinued in 2008 - will be buddying up (probably briefly) with its lineup of Henry's Hard ...read more ›

by Ryan Hudak Feb 28, 2017
Pappy Van Winkle is Releasing a 25-Year-Old Bourbon

Pappy Van Winkle is Releasing a 25-Year-Old Bourbon

The holy grail of whiskies, Pappy van Winkle, is producing a new and extremely limited edition 25-year old version of its famously hard-to-get bourbon...read more ›

by The Drink Nation Feb 28, 2017
SPONSORED
View all Articles

Sign up to get weekly drinking news, bar reviews, events and more sent directly to your inbox!

Close