THE DRINK NATION IS A FREE RESOURCE FOR FINDING EVERYTHING AWESOME ABOUT DRINKING IN YOUR LOCATION

New Documentary Explores the Lore of Malort, AKA the World's Worst Liquor

by The Drink Nation on Apr 11, 2014 in Culture
New Documentary Explores the Lore of Malort, AKA the World's Worst Liquor

Jeppson’s Malört, arguably the most hideous and heinous hootch ever produced, is the subject of new documentary being released this summer. For anyone who’s ever had the pleasure of throwing back a shot of this fiercely bitter, herbal spirit, which is consumed almost exclusively in Chicago, the first question that comes to mind is: why?

Well, from what we can gather from the trailor for This Story Will Never End: Jeppson's Malört Documentary that recently surfaced on the web, the film’s producers, Fire Engine Red Films, believe there’s more to the notoriously wretched rotgut’s story than simply a beverage that’s so bitter that it causes its drinkers’ faces to contort. And they’re bent on sharing that tale with audiences.

For the uninitiated, Malört is a wormwood-infused spirit that comes on seemingly harmless with a pleasant sweet citrus taste, but quickly gives way to a cringe-inducing bitterness that’s been described as a cross between bile reflux and solvent. For some reason it’s never really caught on outside of Chicago, where for generations locals have consumed it primarily as a dare or poured it for unsuspecting outsiders as prank.

According to its own label the “strong, sharp taste is not for everyone,” and “only one out of 49 men will drink Jeppson Malört.” Its late-great founder, Carl Jeppson, famously said that it was “produced for that unique group of drinkers who disdain light flavor or neutral spirits.”

Sure sounds like the film will be a hell of a lot more palatable than the actual Malört.
 

This Story Will Never End: Jeppsons Malort Documentary Trailer from Fire Engine Red Films on Vimeo.


As an added bonus, here's a fun video demonstrating how awful Malort really is.

 


Tags: Spirits
Recent Articles

Feedback

How are we doing? Tell us what you like or don't like and how we can improve. We would love to hear your thoughts!

*Name:
*E-mail:
*Suggestions:
 
Applebees Employee's Video Shows Crappy $1 Margaritas Even Crappier Than You Thought

Applebees Employee's Video Shows Crappy $1 Margaritas Even Crappier Than You Thought

Applebee's is offering a $1 margarita throughout the entirety of October at any of their participating restaur...read more ›

by Ryan Hudak Oct 13, 2017
California Wildfires Burn 150,000 Acres, Majorly Affecting Vineyards Throughout Wine Country

California Wildfires Burn 150,000 Acres, Majorly Affecting Vineyards Throughout Wine Country

Wildfires have swept through Napa and Sonoma counties, killing 15 and putting the livelihood of wine country a...read more ›

by The Drink Nation Oct 10, 2017
Johnnie Walker Is Selling a Blade Runner 2049 Scotch

Johnnie Walker Is Selling a Blade Runner 2049 Scotch

With the Blade Runner sequel in theaters now, Johnnie Walker has designed a blend to commemorate the film: Johnnie Walker Black The Director's Cut....read more ›

by Alexander Frane Oct 10, 2017
SPONSORED
Oregon's Union Wine Co. Teams up with Wildfang Clothing to Benefit Planned Parenthood

Oregon's Union Wine Co. Teams up with Wildfang Clothing to Benefit Planned Parenthood

Oregon's Union Wine Co. and Wildfang Clothing are teaming up to raise money for Planned Parenthood with a new ...read more ›

by Alexander Frane Oct 2, 2017
Boozy Ice Cream is Here To Boost Your Buzz

Boozy Ice Cream is Here To Boost Your Buzz

A Maryland company, ArcticBuzz, has given us the gift of combining vodka and ice cream to create the ultimate boozy treat....read more ›

by Jessie Donofrio Oct 2, 2017
What's Happening at the 2017 Great American Beer Festival

What's Happening at the 2017 Great American Beer Festival

Just about everything you can think of having to do with beer is at this festival....read more ›

by Carrie Dow Oct 2, 2017
Celebrate Fall in Style with Flask Cocktails from Coopers' Craft

Celebrate Fall in Style with Flask Cocktails from Coopers' Craft

Spice up your autumnal drinking with coffee cocktails that fit perfectly in a flask made with Coopers' Craft Kentucky Bourbon, which pairs perfectly w...read more ›

by The Drink Nation Sep 29, 2017
NPR is Starting a Wine Club to Fund Public Radio

NPR is Starting a Wine Club to Fund Public Radio

With funding for public radio possibly under fire, NPR is finding a way to fund its own shows that fits perfectly in their own tote bags - a wine club...read more ›

by The Drink Nation Sep 27, 2017
Summer Isn't Over Yet, Thanks to a Rose Festival in Texas This October

Summer Isn't Over Yet, Thanks to a Rose Festival in Texas This October

Summer may be over, but rose season isn't done quite yet, thanks to a rose wine festival this October in Dalla...read more ›

by The Drink Nation Sep 27, 2017
Auchentoshan Whisky Releases Bartenders' Malt

Auchentoshan Whisky Releases Bartenders' Malt

Auchentoshan recently released the Bartenders' Malt, a scotch whisky designed by twelve bartenders from around the world coming together at the distil...read more ›

by Alexander Frane Sep 26, 2017
SPONSORED
View all Articles

Sign up to get weekly drinking news, bar reviews, events and more sent directly to your inbox!

Close