Jeppson’s Malört, arguably the most hideous and heinous hootch ever produced, is the subject of new documentary being released this summer. For anyone who’s ever had the pleasure of throwing back a shot of this fiercely bitter, herbal spirit, which is consumed almost exclusively in Chicago, the first question that comes to mind is: why?
Well, from what we can gather from the trailor for This Story Will Never End: Jeppson's Malört Documentary that recently surfaced on the web, the film’s producers, Fire Engine Red Films, believe there’s more to the notoriously wretched rotgut’s story than simply a beverage that’s so bitter that it causes its drinkers’ faces to contort. And they’re bent on sharing that tale with audiences.
For the uninitiated, Malört is a wormwood-infused spirit that comes on seemingly harmless with a pleasant sweet citrus taste, but quickly gives way to a cringe-inducing bitterness that’s been described as a cross between bile reflux and solvent. For some reason it’s never really caught on outside of Chicago, where for generations locals have consumed it primarily as a dare or poured it for unsuspecting outsiders as prank.
According to its own label the “strong, sharp taste is not for everyone,” and “only one out of 49 men will drink Jeppson Malört.” Its late-great founder, Carl Jeppson, famously said that it was “produced for that unique group of drinkers who disdain light flavor or neutral spirits.”
Sure sounds like the film will be a hell of a lot more palatable than the actual Malört.
As an added bonus, here's a fun video demonstrating how awful Malort really is.
Michael McConaughey named his son after his favorite beer, and after n...read more ›
This year's Great American Beer Festival was larger and more delicious than ever....read more ›
First, a Harry Potter-themed bar opens up, and now, you can enjoy a Christmas feast in the Great Hall itself. What a time for Potter fans!...read more ›
Dogfish Head announced today they have sold a 15% stake in the company to a private equity company....read more ›
Make your cocktails shimmer and shine by mixing in some Unicorn Tears. ...read more ›
Writers and musicians have a long, storied history with alcohol, and that intimacy with the bottle shows through in the memorable lines these artists ...read more ›
Big things are happening at Boston Beer Company as proved by founder Jim Koch over the weekend....read more ›
This past weekend saw the 29th Annual Great American Beer Festival come and go. Cheers to all the great beers shared at the festival and congrats to t...read more ›
The Sunland Baobab is one of the world's largest trees. Inside its hollow trunks, patrons can enjoy a drink or two at a specially crafted bar....read more ›
The world's largest commercial beer competition, the Great American Beer Festival, took place over the weekend in Denver....read more ›
Oskar Blues has taken over the Rocky Mountains of Colorado and the Pisgah Forest of North Carolina....read more ›
Coeur d'Est is a red wine blend that is made exclusively from grapes grown in South Jersey's Outer Coastal Plain. ...read more ›