Jeppson’s Malört, arguably the most hideous and heinous hootch ever produced, is the subject of new documentary being released this summer. For anyone who’s ever had the pleasure of throwing back a shot of this fiercely bitter, herbal spirit, which is consumed almost exclusively in Chicago, the first question that comes to mind is: why?
Well, from what we can gather from the trailor for This Story Will Never End: Jeppson's Malört Documentary that recently surfaced on the web, the film’s producers, Fire Engine Red Films, believe there’s more to the notoriously wretched rotgut’s story than simply a beverage that’s so bitter that it causes its drinkers’ faces to contort. And they’re bent on sharing that tale with audiences.
For the uninitiated, Malört is a wormwood-infused spirit that comes on seemingly harmless with a pleasant sweet citrus taste, but quickly gives way to a cringe-inducing bitterness that’s been described as a cross between bile reflux and solvent. For some reason it’s never really caught on outside of Chicago, where for generations locals have consumed it primarily as a dare or poured it for unsuspecting outsiders as prank.
According to its own label the “strong, sharp taste is not for everyone,” and “only one out of 49 men will drink Jeppson Malört.” Its late-great founder, Carl Jeppson, famously said that it was “produced for that unique group of drinkers who disdain light flavor or neutral spirits.”
Sure sounds like the film will be a hell of a lot more palatable than the actual Malört.
As an added bonus, here's a fun video demonstrating how awful Malort really is.
Ever wanted to share some wine with your cat? Thanks to Apollo Peak, you can now....read more ›
For the fourth year in a row, Campari and Imbibe Magazine are rolling out the red-cocktail carpet for Negroni ...read more ›
Do you love the iconic fog of San Francisco so much that you long to imbibe it in alcohol form? Well, thanks to Hangar One Vodka and distiller Caley S...read more ›
When people think of drinking the Virgin Islands, they often think of cocktails made with rum....read more ›
The craft beer world is flipping their lids thanks to a new invention being put to use by Florida craft brewers Saltwater Brewery. ...read more ›
Carnival's newest and largest cruise ship, the 3,954 person Carnival Vista, has its own brewery called the Red Frog Pub & Brewery....read more ›
BBQ Films is recreating the Ghostbusters HQ for three nights only in Brooklyn....read more ›
Russian River already has a brewpub in downtown Santa Rosa, but now the company is planning to build a new one in Windsor, CA, and it's going to be 85...read more ›
Budweiser's latest, super-patriotic move is to rename its beer "America."...read more ›
Bar Rescue's Jon Taffer appeared on Meredith Viera's talk show and made a seriously bad Manhattan....read more ›
Hop-Con 4.0 is the convergence of brewing culture and nerd culture. This day long festival hosted by Stone Bre...read more ›